RISK & GROWTH

DESIGN

This case study explores the transformative role of artificial intelligence in the healthcare sector. It covers applications such as predictive analytics, personalized medicine, and robotic surgery. The findings reveal that AI technologies are enhancing patient outcomes and streamlining healthcare operations, paving the way for a more efficient healthcare system.

Smiling woman with curly hair taking a photo with a vintage Canon AE-1 film camera outdoors in natural light.

DESIGN

A/B TESTING

Cute.Camera Boosted Add-to-Carts by 15% by Rethinking the PDP Experience

Cute.Camera, an Austin-based vintage camera shop, had a strong brand and social presence — but its product detail pages weren’t sealing the deal. After discovering that only 25% of users even saw the “Add to Cart” button, we optimized the layout, added visual cues like emoji-based taglines, clarified condition ratings, and spotlighted the return policy. The result? A 15% increase in add-to-cart rate, a 2.5% drop in bounce rate, and significantly deeper engagement with product pages.

+15%

Add To Cart

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Young woman with closed eyes wearing transparent hydrogel face, under-eye, neck, and chest patches for skincare treatment against a neutral background.

DESIGN

California Beauty Brand Earned an Extra $120K+ a Year

Dermaclara, a California-based beauty brand known for its FDA-registered silicone patches, had no trouble bringing in traffic — but converting those visitors into customers was a challenge. After a series of strategic homepage and mobile menu optimizations, we helped the brand shift from over-educating to selling. The result? A 5.59% lift in conversions, 132 additional transactions, and an annual revenue increase of over $120,000, all driven by smart, low-cost CRO tweaks.

+5.69%

Revenue Per User

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Young child in pajamas reading a picture book inside a cozy foam fort in a sunlit playroom.

DESIGN

Wisconsin Furniture Retailer Earned an Extra 22.83% Revenue per User

Figgy Play, a Wisconsin-based retailer of award-winning play couches, had a superior product — but their website wasn’t communicating its value. Through strategic design updates, UX refinements, and content restructuring, we helped Figgy align their online experience with their brand promise. The result? A +22.83% increase in revenue per user, a +10.65% lift in conversion rate, and $160K in projected annual revenue gains — all without costly new photography or a full site rebuild.

+22.83%

Revenue Per User

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Diverse group of professionals in business attire engaged in serious discussion near an American flag in a formal office setting.

DESIGN

FedReceiver Sees 61% Conversion Boost — and 195% Increase in Estimated Traffic

FedReceiver, a Los Angeles-based legal services firm, faced a major SEO crisis after a copycat competitor hijacked their online presence — taking over top Google rankings and damaging their brand perception. We rebuilt their site from the ground up, combined with aggressive SEO and PPC strategies, content optimization, and location-specific landing pages. The outcome: a 61% increase in conversion rate, 195% surge in estimated traffic, and 110 keywords ranking in Google’s top 3, up from zero. A complete turnaround — in both reputation and results.

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Dermaclara Turned Black Friday Optimizations into $700K in Annual Revenue

Dermaclara, a top-performing skincare brand already in Shopify’s top 10% for conversion, wasn’t satisfied with “good enough.” Ahead of Black Friday, we overhauled their site experience — including new mega menus, smart filters, product carousels with “Before & After” visuals, and sticky add-to-cart functionality. The results? A +10% boost in overall conversions, +29% increase from returning visitors, and an annualized revenue gain of $700K — all by making the shopping experience as transformative as the products themselves.

+10%

Conversion Rate

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