From Insight to Impact

Q: What’s included each month?

You’ll get a dedicated strategist, ongoing test design and deployment, reporting, research, and implementation support. We manage your entire testing program, lead performance strategy, and help you improve your site month after month without needing to manage multiple vendors.

Q: What’s the best way to find out if this will work for us?

Book a strategy session with our team. We’ll walk through your site, flag immediate friction, and show how a CRO partnership would look based on your goals. No sales pressure, just a clear path forward and a commitment to results.

Conversion Optimization for Brands That Want a True Growth Partner

We treat your business like our own. From the first 60 days onward, you’re not just getting tests or templates, you’re getting a partner who is fully invested in your growth. We uncover what’s working, fix what’s not, and bring the strategy, design, and execution to turn insight into measurable impact that compounds.

6 Reasons Visitors Aren’t Becoming Customers The Signals That Show It’s Working The System That Turns Insight Into Growth What Your CRO Retainer Includes FAQs Strategy & Techniques Challenges Advanced Topics

Team having a casual business discussion around a laptop

More than 230+ Shopify stores optimized

$1.35M

Rev Increase

+30%

CVR Increase

+23%

Rev Per User

+15%

CVR Increase

$1.35M

Rev Increase

+30%

CVR Increase

+23%

Rev Per User

+15%

CVR Increase

BENEFITS

6 Reasons Visitors Aren’t Becoming Customers

Conversion is often treated like a one-time project instead of the performance engine it really is. And too often, brands are left managing growth across scattered vendors who don’t feel the urgency or care like you do. That’s not how we work.

You’re spending to acquire traffic, not customers

Without CRO, ad dollars fuel visits instead of purchases. You’re paying for attention but failing to monetize it, and it adds up fast.

Your team is working harder than your site

Campaigns launch, budgets increase, dashboards light up, and conversions don’t move. Without optimization, all that effort falls flat at the finish line.

Decisions get made in meetings, not from data

From pricing changes to layout tweaks, your team guesses what works. And when the guesses are wrong, the cost is real.

You’re fixing symptoms, not systems

Abandoned carts, low AOV, high bounce. None of these improve until you address the underlying friction in your funnel.

Momentum stalls and no one owns why

Everyone’s doing something, but growth is stuck. CRO is the role no one’s claimed until now.

You fall behind, even when nothing looks broken

Conversions don’t collapse overnight. They quietly erode. And while you’re chasing what’s next, the leaks get wider.

The Signals That Show It’s Working

Good CRO makes itself obvious. You’ll see progress where it used to stall, answers where there used to be guessing, and momentum that doesn’t rely on paid traffic alone.

More Clicks Turn Into Customers

Visitors aren’t just browsing anymore. They’re finding what they need and following through.

Higher Revenue Per Visit

Whether it’s AOV or more products per order, the revenue tied to every visitor starts to grow.

Shorter Paths to Purchase

Customers are moving through your funnel with less hesitation, fewer distractions, and more intent.

Segment Performance Improves

Different audiences are behaving differently, and we’re finally treating them that way. We tailor the experience based on behavior, source, and intent, then track how each group responds. This gives you insight into what actually works for your highest-value segments and where to focus next.

Tests Produce Real Wins

You’re not just running tests, you’re getting answers. Winning variants lead to real, measurable change.

Better Decisions Across Teams

From pricing to design to campaign targeting, teams stop guessing and start aligning around data. CRO becomes the common thread between departments, giving everyone a shared understanding of what drives action. Decisions become faster, cleaner, and less reactive.

Forecasting Gets Easier

Campaigns and launches are easier to plan because you’re no longer guessing what pages will perform. You know what works and what to expect.

Every Channel Performs Better

CRO doesn’t just improve your site. It amplifies the effectiveness of email, paid media, SEO, and retention by giving them a better destination.

Fewer Post-Purchase Surprises

With a smoother path to purchase, the downstream data starts to improve too. Fewer support tickets, fewer abandoned carts, and more repeat buyers.

More Scalable Wins, Fewer One-Off Fixes

You stop patching symptoms and start solving root problems. We identify patterns in user behavior, not just page-level issues, so every improvement can be applied across products, templates, and journeys. Over time, your entire site gets smarter without starting from scratch every quarter.

RISK & GROWTH

The System That Turns Insight Into Growth

We move fast where we can, and deep where we need to. In the first 60 days, we run a dual-track process: quick-win optimizations to drive immediate lift, and structured research to power a long-term roadmap. It’s how we hit our 10% lift guarantee while laying the foundation for compounding growth.

Identify and Launch High-Impact Quick Wins

We begin with a focused audit to uncover obvious friction and missed revenue. But we don’t stop at recommendations. We act like your internal growth team, designing, building, and launching quick wins with care and urgency so you see results without waiting.

Gather Deep Insights That Power Strategy

While quick wins go live, we dive into your customer data to understand what’s driving or blocking action. We analyze funnel performance, user behavior trends, and conversion patterns across key segments. The goal is not just data collection, but clarity on what will actually drive growth.

Test With Purpose, Not Just Volume

We don’t run tests for the sake of activity. Every experiment is tied to a specific hypothesis and a measurable outcome. We focus on the critical points in the journey that influence revenue, retention, and overall performance, using testing as a tool to drive clarity and confidence.

Build a Roadmap That Evolves With You

As your business evolves, we evolve with it. This isn’t a static roadmap. It’s a living growth system we revisit together. We adjust based on test results, user behavior, and your internal priorities, staying close to your team and focused on what matters most right now.

WHAT YOU GET

What Your CRO Retainer Includes

This isn’t a service line. It’s a partnership built on trust, ownership, and shared wins. We don’t just test. We listen, think, design, and execute like this is our business too. Our team embeds into yours to uncover growth opportunities, prioritize what matters, and deliver work we’re proud to stand behind.

Segment Opportunity Discovery

We analyze your traffic, purchase history, and user behavior to identify the highest-value audiences for targeting.

Personalization Strategy and Use Case Design

We define which experiences to personalize, where to introduce them, and what they need to accomplish across the user journey.

Rule-Based and Predictive Targeting Setup

We implement targeting logic based on device, source, behavior, or predictive models, whichever best matches your goals and stack.

Content Mapping and Experience Variation

We help shape and deploy variations of messaging, layout, or product blocks tied to each key audience segment.

Platform Configuration and Integration Support

We handle tagging, triggering, and platform-side setup to get personalization live, whether you’re using Shopify apps or external tools.

Performance Monitoring by Segment

We measure how each variation performs for its segment and adjust based on what’s converting and what’s being ignored.

Ongoing Testing and Optimization Strategy

We continuously test personalized elements across segments and iterate based on performance. Every test sharpens your strategy and uncovers new ways to lift conversion and relevance.

CLARITY BEFORE YOU COMMIT

CRO Retainer Frequently Asked Questions

If you’re still deciding whether a CRO retainer is the right fit, these are the questions we hear most often from founders, marketing leads, and growth teams looking for results they can trust.

What makes your CRO retainer different from other agencies?

Most agencies focus on testing. Some only handle strategy. We do both, and we treat your business like our own. That means full-service conversion optimization: research, roadmap, design, messaging, testing, and implementation delivered by a team that shows up like an extension of yours.

What’s included each month?

You’ll get a dedicated team, ongoing test design and deployment, reporting, research, and implementation support. We manage your entire testing program, lead performance strategy, and help you improve your site month after month without needing to manage multiple vendors.

How long until we see results?

You’ll start seeing lift quickly. We guarantee a 10 percent improvement in conversion rate within the first 60 days. Most of our partners experience meaningful ROI early on, often within the first few tests. The long-term value comes from what happens next; compounding insights, better decisions, and a site that performs better every month.

Do you handle the dev work?

Yes. We don’t believe in handing off ideas and hoping they get built. Our team can implement most winning test variants and page improvements directly, including Shopify development. For more complex builds, we’ll coordinate with your internal team or agency.

Do we need to be on Shopify?

No. We work across platforms, though Shopify is where we have the deepest technical and design expertise. If you’re on Shopify or Shopify Plus, we can move especially fast when it comes to implementation, speed optimization, and theme development.

How is success measured?

We measure what matters to your business. That includes conversion rate and revenue per visit, but also bigger signals like reduced friction, improved product engagement, and smarter customer behavior across segments. Every test is tied to a real hypothesis, and every win stacks toward your larger growth goals.

How involved do we need to be?

We take ownership of the day-to-day so your team doesn’t have to. That said, we adapt to how you like to work. Some partners want regular input and visibility, others prefer to stay high-level. Either way, we’ll keep communication tight, momentum high, and results moving forward without adding complexity to your plate.

What’s the best way to find out if this will work for us?

Book an executive strategy session with our team. We’ll walk through your site, flag immediate friction, and show how a CRO partnership would look based on your goals. No sales pressure, just a clear path forward and a commitment to results.