More than 230+ Shopify stores optimized
Why Brands Turn to Conversion Design & Redesign
Many growing brands know their site isn’t converting as well as it could, but don’t have the traffic volume for full-scale testing. That’s where strategic Conversion Design comes in. Whether you’re launching a new site or rethinking an existing one, our process blends research, behavioral insights, and proven UX principles to build a high-converting experience — before scaling traffic.
“People click our ads but they don’t convert”
You’re investing in traffic, but the post-click experience isn’t earning the sale. We identify and fix the disconnect between buyer intent and what they see on the site.
“Mobile traffic is huge, but revenue is flat”
Most users are coming from mobile, but the experience still favors desktop. We redesign for mobile-first behavior, not just screen size.
“We've redesigned before and nothing changed”
You’ve already tried a redesign, but it didn’t move the numbers. We don’t just guess — we diagnose and design using customer behavior, not stakeholder opinion.
“Everyone’s telling us something different”
Your team is overwhelmed with ideas and opinions. We bring clarity by showing what your customers actually want, based on session data and live user testing.
“We’re spending more on ads, but margins are tighter”
Ad performance isn’t the issue, the site is. We increase the value of each click by improving conversion paths, messaging, and visual hierarchy.
“We’re not sure what to fix”
You know the site isn’t working as well as it should, but the real blockers aren’t obvious. We surface the hidden friction hurting performance and prioritize what will move the needle.
“It looks good, but doesn’t sell”
You’ve got a polished brand and a clean site, but users are still bouncing. We align design with decision-making psychology to turn interest into action.
“We don’t have time to do this right”
Redesigns often fall apart due to bandwidth. We run a focused, research-backed process that delivers results without pulling your team off mission-critical work.
Success Metrics We Focus On
When traffic is limited, we track high-signal performance metrics that predict long-term gains and identify short-term wins.
Conversion Rate Uplift
We monitor the increase in completed purchases, signups, or form submissions after the new design goes live. Even small lifts in CVR at low traffic levels can have outsized revenue impact over time.
Funnel Completion Rate
Are more users reaching checkout, finishing multi-step flows, or completing key funnel actions? We track user progress through the funnel and identify where drop-off has been reduced.
Mobile Engagement
With mobile-first redesigns, we measure deeper scroll depth, lower bounce rates, and higher tap-to-conversion ratios to evaluate mobile clarity and usability.
Scroll & Interaction Depth
We evaluate how far users are scrolling and engaging with content (especially on PDPs and landing pages), to understand whether visual hierarchy and messaging are resonating.
Time to First Action
This metric captures how quickly users take meaningful steps (e.g., view a product, add to cart, click CTA) after landing. Faster action typically indicates a clearer, more intuitive experience.
Return Visit Rate
A strong design doesn’t just convert, it builds trust. We track how many visitors return within key windows, signaling increased relevance and intent to buy.
Cart to Checkout Initiation Rate
We measure how many users who add products to their cart actually begin the checkout process. It’s a strong signal of purchase intent and helps identify friction between cart and conversion.
PDP Conversion Signals
We track micro conversions on product detail pages such as size selection, image gallery interactions, or review engagement to assess how effectively product pages are driving purchase ready behavior.
Click-to-Conversion Velocity
This measures the time between a user’s first meaningful interaction and their final conversion. A faster velocity often reflects better alignment between intent, content, and offer clarity, indicating a high-performing design flow.
Add-to-Cart Interaction Rate
We measure how many users interact with “Add to Cart” buttons relative to total product views. This reveals how effectively your design, messaging, and layout are influencing purchase intent at the moment of decision.
How It Works
Our process blends behavioral analytics, voice-of-customer insights, and proven UX principles to deliver high-performing designs even when A/B testing is not feasible.
Define the Growth Goals
We clarify your performance benchmarks, align with business priorities, and ensure every design decision is connected to real outcomes.
Uncover the Friction
Through heatmaps, session replays, heuristic audits, and direct user feedback, we identify the exact moments where users hesitate, drop off, or lose trust.
Redesign for Conversion
We rebuild your key flows to reduce friction, improve clarity, and guide users toward action. Every update is mobile-first and aligned with how your customers actually buy.
Validate with Feedback
Before launch, we pressure test the new experience through first-click testing and targeted user feedback. This lowers risk and sharpens the impact on your website.
Launch, Monitor, Refine
After deployment, we track engagement and conversion data to ensure the redesign is hitting targets. We then make data-backed refinements to lock in gains.
What’s Included
Strategy Alignment
We align your business goals, funnel performance, and customer needs to define what success looks like before any redesign begins.
Research and Insight
Using voice-of-customer interviews, behavior analysis, and UX heuristics, we uncover what your users actually need to convert with confidence.
Wireframes and UX Concepts
We translate insights into wireframes and high-impact flows that make the path to purchase smoother and more intuitive.
High-Fidelity Design
Premium UI that reflects your brand, showcases your products, and performs across all devices. Built to convert, not just look good.
User Feedback Testing
Before launch, we validate with real users. This de-risks major changes and helps ensure your redesign reflects actual buying behavior.
Development Included
Our team handles the development, ensuring your new experience is built to spec and launched without delays. This removes the load from your internal resources, eliminates vendor coordination headaches, and helps avoid costly surprises or post-launch rework.
QA and Optimization
Once live, we monitor, validate against KPIs, and fine-tune the experience to ensure you’re getting the return your investment deserves.
Answers to Frequently Asked Questions
When you’re investing in a site redesign, you’re not just changing the look and feel. You’re resetting how your brand converts. These FAQs cover the questions most founders and marketing leaders ask before starting the process, helping you move forward with clarity and confidence.