The ConversionFlow Methodology.
A proven process for growing online businesses.

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth. 

 Two women posing casually in front of a neutral background

More than 230+ Shopify stores optimized

LifePro company logo
$1.35M
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Rev Increase
DERMACLARA brand logo
+30%
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CVR Increase
Figgy brand logo
+23%
Graph image used in homepage slider
Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
LifePro company logo
$1.35M
Graph image used in homepage slider
Rev Increase
DERMACLARA brand logo
+30%
Graph image used in homepage slider
CVR Increase
Figgy brand logo
+23%
Graph image used in homepage slider
Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
RISK & GROWTH

What Is the ConversionFlow Growth System Really About?

Conversion optimization drives growth, minimizes risk, and enhances efficiency to create the best customer experience. While data collection is standard, true success comes from innovation and execution. Many agencies lack transparency, prioritizing brevity over meaningful insights. Our process is a comprehensive, organization-wide approach, customized to your growth stage and ambitions. Wanting to 10X your business is one thing—having the guts to do it is another.

Step 1: Speed of execution Reaching ROI

Step 1: Speed of execution Reaching ROI

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 2.

Step 2: Aligning your vision and strategy with your key drivers (of profit)

Step 2: Aligning your vision and strategy with your key drivers (of profit)

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 3.

Step 3: Opportunity-Focused Market Intelligence

Step 3: Opportunity-Focused Market Intelligence

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 4.

Step 4: Understand your traffic sources and conversion funnels (online and offline)

Step 4: Understand your traffic sources and conversion funnels (online and offline)

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 5.

Step 5: Anticipating Behavior, Intention & Objections

Step 5: Anticipating Behavior, Intention & Objections

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 6.

Step 6: Designing experimentation for maximum growth and efficiency

Step 6: Designing experimentation for maximum growth and efficiency

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 7.

Step 7: Interpret, innovate, and implement your ideal customer experience

Step 7: Interpret, innovate, and implement your ideal customer experience

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping Step 8.

Step 8: Test, validate and grow

Step 8: Test, validate and grow

Most conversion optimization agencies start with a very slow and deliberate data-gathering process. While that might work for giant corporations, it doesn’t work for businesses with more sensitive cash flow or a line of credit to handle the risk of going months without seeing a return.

This is especially true for companies whose revenue is directly tied to ad spend and whose revenue would flatline if they siphoned money away from their advertising efforts. We’ve seen this often enough to work it into the very start of our process. Don’t misunderstand. We only exercise this step once in our process. We still go through the same hard work, laborious data collection, research, and systematic process; we just do it in tandem with this first step. So, what does speed of execution mean in this case? With any website and brand, there is usually low-hanging fruit, or what CXL calls “no-brainers” that we can implement without extensive research or lengthy A/B tests.

We know some of the bigger, stalwart agencies frown upon this technique, and it’s not without some risk, but the truth is SMB’s love it, and more importantly they need it for CRO to make sense. The rules of growth have changed. Pivot or die. This step involves an initial website conversion audit, Figma redesigns, and immediate implementation by our developers (or yours if you prefer). While all that’s happening, we’ve already started prepping.

TIMELINE

What is the Outcome?

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth.

30 Days

Profit-Centric From Day 1

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    We'll conduct an extensive optimization audit of your site

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    We look for opportunities with low-hanging fruit with the greatest impact and quickest implementation

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    We prioritize demonstrable results and speed of execution right from the start

60 Days

Deep Testing, True Analysis

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    We'll tease out what makes your brand distinct — your greatest superpower

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    We'll explore hidden corners for unexpected angles

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    We'll determine which KPIs really deserve your attention and prioritize our efforts on what matters most

90 Days

Scaleable Profit & Growth

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    We'll analyze your traffic sources and funnels and look for leaks

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    We'll paint the fullest possible portrait of your customer and their experience on your site

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    We'll spearhead an intensive redesign of your site, prioritizing your customers' true needs

INSIDE OUR METHODOLOGY

Answers to Frequently Asked Questions

Our methodology isn’t about running isolated tests. It's a performance system engineered for scale by aligning executive strategy, behavioral insight, and experimentation into a repeatable process that compounds over time. If your team is serious about turning data into decisions that protect margin and unlock growth, this is how it’s done.

What makes ConversionFlow’s methodology different from other CRO agencies?

What we offer is a strategic growth system, not guesswork or cosmetic split tests. Our team applies a full-funnel lens, combining decision science, behavioral psychology, and real-time analytics to isolate friction, validate opportunity, and execute confidently. The goal isn’t just more tests. It’s smarter ones that tie directly to revenue performance.

How do you determine which experiments matter most?

Every idea passes through a business-first filter: revenue impact, conversion bottlenecks, user behavior signals, and implementation efficiency. We prioritize based on what moves your margin, not just your metrics. This ensures we deploy effort where your team sees the clearest lift, not just the most popular ideas.

What if we’ve already done CRO in-house or with another agency?

That's a good thing, and it means you’re already invested in growth. But most in-house teams lack the bandwidth, external objectivity, or integrated tech stack to uncover untapped opportunities. Our methodology layers on top of your existing efforts to drive even higher performance without reinventing your internal process.

What if an experiment doesn’t outperform the control?

We treat every test as an intelligence asset. A non-winner still tells us something critical about customer psychology, price sensitivity, or UX friction. That signal gets integrated back into the system to sharpen your roadmap, reduce waste, and improve ROI in future cycles.

How quickly can ConversionFlow generate a positive return on your investment?

ConversionFlow prioritizes generating positive returns on your investment as quickly as possible. Many of our clients see early wins within the first 30 days, but significant and sustained conversion lifts typically occur between months 2–4 as deeper user insights and testing cycles compound. 

Can ConversionFlow work effectively alongside your internal CRO & product teams?

We work as an extension of your marketing and product teams, joining standups, aligning with brand guidelines, and handling both strategy and implementation. Our goal is to offload the CRO burden so your team can focus on broader growth.

What’s your approach for brands under 30,000 monthly sessions?

We adapt the methodology to favor qualitative insight, rapid iteration, and design-led improvements. This often includes persuasive UX adjustments, user testing, and micro-conversion optimization. Our Conversion Design program is built for earlier-stage teams that need results without waiting for statistical power.

Should you hire an agency or build out your own in-house team?

Both methods have advantages. We suggest that brands with in-house teams consider working with us when they’ve reached a plateau or are looking to try new ideas. We’re certain we’ll see areas for opportunity you can’t see for yourself. 

What’s the best way to find out if this will work for our team?

Book an executive strategy session. We will assess your current conversion architecture, audience behavior patterns, and monetization levers. If there is strong alignment, we will map a test plan designed to increase lift and profitability while reducing guesswork.