De-risk Your Next Idea

Prototyping and Conversion Testing for UX, Offers, and Product Strategy

Redesigns, new offers, and bold product decisions often happen under pressure. With competing opinions, shifting timelines, and no real user validation, it’s hard to know what will work until it’s already live. This service gives you a way to test high-impact ideas before launch, so you can move faster, reduce risk, and build with confidence.

 Team having a casual business discussion around a laptop

More than 230+ Shopify stores optimized

LifePro company logo
$1.35M
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Rev Increase
DERMACLARA brand logo
+30%
Graph image used in homepage slider
CVR Increase
Figgy brand logo
+23%
Graph image used in homepage slider
Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
LifePro company logo
$1.35M
Graph image used in homepage slider
Rev Increase
DERMACLARA brand logo
+30%
Graph image used in homepage slider
CVR Increase
Figgy brand logo
+23%
Graph image used in homepage slider
Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
BENEFITS

What Happens When You Launch Without Testing

Without early testing, even your best ideas can fall short. Whether it’s a new layout, a feature update, or a repositioned offer, skipping validation means you’re making high-impact decisions without real user insight. That’s exactly where performance starts to slip.

UX assumptions go unchecked

Without testing, teams rely on gut instinct or internal feedback. That leads to design decisions that might feel right but don’t perform in the real world.

The new experience adds friction

Small UX changes around things like filters, layout, or navigation can lead to confusion or drop-off if they’re not tested in advance.

You waste time on the wrong version

Without testing two or three competing ideas, internal bias drives decisions. That leads to expensive revisions after launch.

You miss what users actually value

Your best features or differentiators might be hidden, ignored, or misunderstood. Testing shows what users pay attention to and what they don’t.

No insight into buyer objections

Prototyping helps surface questions, hesitations, or points of confusion before you’re live and losing revenue over them.

Every launch feels like a gamble

Without testing, you’re flying blind. It’s impossible to know whether the changes you’re shipping will improve performance or introduce new problems.

How You Know You’re Building the Right Thing

Prototyping gives you the insight to move forward with confidence. These are the patterns, signals, and user behaviors we look for to validate that your new UX, offer, or product concept is directionally sound before anything goes live.

User Decision Preference

We measure which version of the experience users prefer and why. Instead of relying on opinion or internal bias, you’ll know what real users gravitate toward and which direction offers the highest perceived value.

Conversion Likelihood

We assess task completion, clarity, and user motivation to understand how effectively the new experience supports actual buying behavior. The goal is to see if your concept helps more users reach the outcome you want.

Points of Friction

We identify where users get stuck, hesitate, or drop off—before you’ve spent time and money coding that friction in. This helps eliminate costly UX blind spots and avoid frustrating your users after launch.

Offer Alignment

We observe how well users understand your offer structure, value prop, and pricing signals. This shows whether your new layout improves perceived value or adds confusion that could reduce conversion.

Content Clarity

We uncover which messages and visuals resonate and which are ignored or misinterpreted. If users don’t grasp the key value points, we catch that early so you can adjust before going live.

Confidence to Build

You don’t just walk away with raw feedback. You leave with directional clarity, prioritized next steps, and evidence that you’re moving in the right direction. That’s how you launch with confidence, not hope.

Early-stage Feature Validation

When you’re exploring a new feature, user testing helps you see if it actually solves a problem, if people understand what it does, and whether they would use it in context. You avoid building something just because it sounds good on paper.

Comparative Clarity

If you’re choosing between multiple designs or offers, we measure how easily users can complete tasks, find what they need, and trust the page. The goal isn’t just what looks better, it’s what actually reduces friction and speeds up decision-making.

Internal Alignment

Testing turns subjective opinions into shared evidence. It gives design, marketing, and product teams a clear view of what’s working, so alignment happens faster and decisions are made with less second-guessing.

RISK & GROWTH

The Process Behind Confident Launches

This process is built to accelerate clarity. Instead of waiting weeks for design rounds and internal debate, we create a prototype, test it with real users, and give your team a clear path forward, without disrupting workflows or touching production code.

1

Define what we’re testing

We align with your team on the core objective. Then we identify what needs to be validated and shape the prototype to answer the right questions with minimal effort and maximum impact.

2

Build the interactive prototype

We design a high-fidelity prototype that mirrors the intended user experience. It’s fast, realistic, and interactive. Testing can begin without writing code or tying up your development team.

3

Test with real users

We run a mix of recorded and unmoderated sessions, observing how real users navigate and respond. You’ll get clear visibility into friction points, hesitations, and conversion potential before anything goes live.

4

Deliver clear, actionable next steps

We turn findings into prioritized recommendations, backed by user behavior and feedback. You’ll know what to move forward with, what to adjust, and how to hand it off to your team with confidence.

WHAT YOU GET

What This Engagement Actually Delivers

This isn’t just a prototype. It’s a packaged process that gives your team real validation, clear direction, and a faster path to launch. Here’s what’s included in every engagement.

Custom-built interactive prototype

We create a high-fidelity prototype of your new experience based on the exact layout, offer, or flow you want to test. No templates. No fluff. Just focused interaction.

User testing setup and execution

We recruit testers, design prompts, and run the sessions using a mix of unmoderated and recorded testing formats. You get real user feedback, not abstract opinion.

Head-to-head comparison against your current experience

We structure the test so users can evaluate your new concept directly against your existing site or flow. This makes user preference clear and actionable.

Session recording and behavioral insight

You’ll see where users click, pause, hesitate, or get confused. These behaviors reveal conversion blockers before they go live.

Findings summary and key recommendations

You get a synthesized report outlining what worked, what needs revision, and what to move forward with. It’s built to accelerate decision-making.

One round of iterative updates

Based on the results, we make strategic updates to the prototype and, if needed, retest the key areas. You walk away with a version that’s tested and ready to build.

Team alignment and implementation support

We help brief your internal or external design and dev teams so everyone moves forward with clarity. No translation needed, no rework required.

PROTOTYPING & TESTING FAQs

Answers to Frequently Asked Questions

Here’s what brands usually want to know before using prototyping as part of their decision-making process. If you still have questions, we’ll walk you through exactly how this would work for your site and goals.

What kinds of things can we test with a prototype?

You can test layouts, product detail pages, offer positioning, checkout flows, feature ideas, and even site-wide redesigns. Anything a user can click through can be validated before it’s built.

Do we need a lot of traffic for this to work?

No. This process works great for brands without enough traffic to run live A/B tests. We simulate the experience and collect feedback from hand-picked testers, so you can validate without relying on volume.

Is this just usability testing?

It goes deeper. We’re not just watching for UX issues. We’re also measuring preference, clarity, perceived value, and what actually drives user decisions across competing ideas.

How realistic is the prototype?

Very. Most users don’t realize they’re interacting with a prototype. It mimics your actual experience closely enough to gather valid behavior and preference insights.

What happens after the prototype is validated?

Once we’ve tested and refined the prototype, you’ll get a prioritized list of recommendations and a finalized version ready for implementation. We can either hand it off to your internal team or assist with next steps depending on your needs.

Will you help us brief our internal team after testing?

Yes. Part of the value is aligning stakeholders and execution. We’ll help translate insights into a clear handoff your design and dev teams can implement quickly.

What if we don’t have a design team?

We can handle both the design and testing. If you need full implementation support after the prototype phase, we’ll discuss the options during your strategy call.

What’s the best way to find out if this fits our goals?

Book an executive strategy call. We’ll talk through your current site, product, or feature idea and show you how this can remove uncertainty before launch.