Marketing Tactics

High-performing marketing tactics are rooted in measurable outcomes, not guesswork. In this section, we share conversion-focused strategies proven to increase ROI, improve engagement, and drive ecommerce growth. Whether you lead paid media, retention, or brand strategy, these insights help you execute smarter and scale faster.

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The Bachelor Nation logo over a background of falling rose petalsThe Bachelor Nation logo over a background of falling rose petals

What “The Bachelor” Can Teach You About CRO

What can a reality TV show teach you about conversions? A lot, actually. This post shows how standing out — like a contestant on The Bachelor — can be the key to winning customers. By telling a bold, specific brand story (like Figgy’s founder did, once it was uncovered), you create connection, build trust, and give people a reason to choose you.

Person swimming alone in a vast ocean under moody lighting, symbolizing resiliencePerson swimming alone in a vast ocean under moody lighting, symbolizing resilience

How to Recession Proof Your Business

Recessions can shake up industries — but with the right strategy, your business can thrive through downturns. This post shares five key ways to recession-proof your brand, from doubling down on ROI and agility to humanizing your customer experience and focusing on what buyers really want.

Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”

What “Severance” Season 2 can teach us about CRO

What can a sci-fi thriller teach you about CRO? A lot, actually. This post uses Severance Season 2 to highlight the dangers of assuming you know what your customers want. From egocentric bias to misunderstood motivations, it’s a reminder that real insight — not assumptions — drives conversions.

Text graphic reading “The Science of eCommerce CRO: Tips & Tricks” from The CRO BlogText graphic reading “The Science of eCommerce CRO: Tips & Tricks” from The CRO Blog

The Science of Ecommerce CRO | Strategic Insights for Performance-Driven Teams

Get some tips and tricks behind the science of eCommerce Conversion Optimization to boost your online revenue.

Matt and Ben Dandurand featured on Make Each Click Count Podcast hosted by Andy Splichal discussing ecommerce marketing and conversion optimization strategiesMatt and Ben Dandurand featured on Make Each Click Count Podcast hosted by Andy Splichal discussing ecommerce marketing and conversion optimization strategies

ConversionFlow on “Make Each Click Count” | Ecommerce CRO Insights with Matt Dandurand

Matt Dandurand and Ben Dandurand join Andy Splichal on the Make Each Click Count Podcast to share CRO insights on A/B testing, data-driven decisions, and boosting Shopify conversion rates.

The CRO Blog cover image titled How to Master Your Most Important Ecommerce KPI for improving conversion rate and online store performanceThe CRO Blog cover image titled How to Master Your Most Important Ecommerce KPI for improving conversion rate and online store performance

How to Master Your Most Important E-commerce KPI

Your conversion rate is your most important KPI. People can make a ton of mistakes when it comes to fixing these. We’ll show you the right way in this article.

Text graphic reading “How to: Utilize Different CRO Strategies”Text graphic reading “How to: Utilize Different CRO Strategies”

How to Increase Your Conversion Rate with CRO Strategies

Learn about some of the tools and strategies necessary to get the most out of your Conversion Optimization campaigns.

Webinar replay banner featuring headshots of Austin Masket and Matt Dandurand with the title “CRO: The Rocket Fuel for EBITDA & Acquisition Value”Webinar replay banner featuring headshots of Austin Masket and Matt Dandurand with the title “CRO: The Rocket Fuel for EBITDA & Acquisition Value”

Webinar Replay - Conversion Optimization The Rocket Fuel for EBITDA & Acquisition Value

If you missed it, the replay is now live: Matt Dandurand and Austin Masket break down how conversion optimization can directly boost EBITDA and drive acquisition value. From smarter UX to stronger margins, this webinar is packed with practical insights and real-world examples worth checking out.

2023 Playbook: Lessons From the Recession Part 3 of 3

While easier said than done, it’s possible to come out of the next few years in a position of strength. Check out Part 3 for our closing on how to thrive.

GROWTH DRIVEN MARKETING PLAYBOOKS

Answers to Frequently Asked Questions

Explore frequently asked questions about CRO-informed marketing strategies. Learn how founders and ecommerce teams are using proven tactics to lower acquisition costs, personalize at scale, and turn awareness into revenue without wasting budget.

What separates high-performing ecommerce marketing from average campaigns?

The best-performing brands connect their marketing to conversion outcomes. They align creative, audience segments, and landing experiences with user intent. Every tactic is tied to a measurable business result.

How do you use CRO to improve paid performance?

We focus on post-click optimization. That means fixing landing page friction, aligning offers with ad messaging, and optimizing funnel flow to turn more ad traffic into actual buyers.

Are CRO strategies useful for retention marketing?

Absolutely. Optimizing email flows, onsite upsells, and account experiences based on user behavior can significantly boost lifetime value and reduce churn.

What are some common marketing tactics that hurt conversion rate?

Over-relying on discounting, sending paid traffic to generic product pages, ignoring mobile UX, and failing to personalize offers by segment are all tactics that suppress ROI.

Who creates the content?

Our team invests significant effort into every resource. These are not AI-written summaries or outsourced fluff. Every piece is created by real strategists, analysts, and UX researchers who are in the trenches helping brands grow. We only publish insights that are backed by experience and worth your time.

What marketing tools pair well with CRO programs?

We recommend tools that support full-funnel visibility like GA4, heatmaps, Klaviyo for email, post-purchase survey platforms, and personalization engines like Intellimize or Mutiny.

How often should we update our marketing tactics to stay competitive?

We recommend monthly iteration at a minimum. This allows teams to respond to performance trends, adjust based on testing results, and stay ahead of fatigue and ad saturation.

What’s the best way to upgrade our marketing tactics using CRO?

Book an executive strategy session. We’ll assess where your current tactics are underperforming and map a CRO-driven plan to turn clicks into conversions and scale your growth efficiently.

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Let's Talk Strategy.

In our executive strategy calls, we pinpoint where your funnel can generate stronger returns, then outline a strategy to maximize revenue and margin.

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