Terms & Conditions

**Last Updated: August 20, 2025**

1. INTRODUCTION
These Terms and Conditions ("Terms") govern your use of the ConversionFlow website (www.conversionflow.com) and services provided by ConversionFlow ("we," "our," or "us"). By accessing our website or engaging our services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our website or services.

2. SERVICES

2.1 Service Description
ConversionFlow provides conversion rate optimization (CRO) services for ecommerce businesses, including but not limited to:
- Conversion rate optimization
- Growth optimization
- Profit optimization
- Shopify conversion optimization
- Conversion design
- A/B testing and experimentation
- CRO audits
- Prototyping and testing
- Pricing research and testing
- Conversion copywriting
- Analytics audits

2.2 Service Delivery
We will provide services with reasonable care and skill in accordance with generally accepted industry standards. We reserve the right to make changes to our services at any time to comply with applicable laws or to improve our offerings.

2.3 Performance Guarantee
Our "Guaranteed 10% Lift in 60 Days" promise applies only to eligible clients and services as determined during our initial consultation. This guarantee is subject to:
- Client providing timely access to necessary platforms and information
- Implementation of recommended changes without substantial modification
- Sufficient website traffic to achieve statistical significance
- Measurement using industry-standard analytics tools

If the guaranteed lift is not achieved, remedies will be limited to those specified in your service agreement.

3. YOUR OBLIGATIONS

3.1 Account Information
If you create an account with us, you must provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.

3.2 Client Responsibilities
When engaging our services, you agree to:
- Provide timely and accurate information necessary for service delivery
- Grant appropriate access to websites, analytics platforms, and other relevant tools
- Review and provide feedback on deliverables within agreed timeframes
- Implement recommended changes in a timely manner
- Use our services and deliverables for lawful purposes only

4. PAYMENT TERMS

4.1 Fees and Billing
Fees for our services will be as quoted in your service agreement or on our website. We reserve the right to change our fees at any time, but changes will not affect services already contracted.

4.2 Payment Methods
We accept payment via methods specified in your service agreement or on our website. You agree to provide valid and authorized payment information.

4.3 Late Payments
Late payments may incur interest charges at the rate of 1.5% per month or the maximum rate permitted by law, whichever is less. We reserve the right to suspend services until outstanding payments are resolved.

4.4 Refunds
Refund eligibility is specified in your service agreement. For project-based services, deposits are typically non-refundable. For retainer services, refund policies will be outlined in your service agreement.

5. INTELLECTUAL PROPERTY

5.1 Our Intellectual Property
All content on our website, including text, graphics, logos, images, audio clips, digital downloads, data compilations, and software, is our property or the property of our content suppliers and is protected by United States and international copyright laws.

5.2 Your Use of Our Intellectual Property
We grant you a limited, non-exclusive, non-transferable, revocable license to access and use our website content for personal, non-commercial purposes. You may not:
- Modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any information obtained from our website
- Use our trademarks, service marks, or other materials without our prior written consent
- Frame or utilize framing techniques to enclose our website or any portion thereof

5.3 Deliverables and Work Product
Unless otherwise specified in your service agreement:
- You retain ownership of your pre-existing materials and content
- You own the final deliverables provided to you, upon full payment
- We retain ownership of all methodologies, processes, techniques, ideas, concepts, trade secrets, and know-how embodied in our services and deliverables
- We reserve the right to use non-confidential results for portfolio, promotional, and educational purposes

6. CONFIDENTIALITY

6.1 Confidential Information
Each party may disclose to the other certain Confidential Information. "Confidential Information" means information that is proprietary or confidential and is either clearly labeled as such or identified as Confidential Information at the time of disclosure.

6.2 Protection of Confidential Information
Each party agrees to:
- Hold the other party's Confidential Information in strict confidence
- Not disclose such Confidential Information to any third party
- Use the Confidential Information only for the purpose of performing obligations under these Terms
- Take reasonable precautions to protect the confidentiality of such information

6.3 Exclusions
Confidential Information does not include information that:
- Is or becomes publicly available through no fault of the receiving party
- Was in the receiving party's possession before receipt from the disclosing party
- Is rightfully received from a third party without a duty of confidentiality
- Is independently developed without reference to the disclosing party's Confidential Information

7. LIMITATION OF LIABILITY

7.1 Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE PROVIDE OUR WEBSITE AND SERVICES "AS IS" AND "AS AVAILABLE," WITHOUT ANY WARRANTY OR CONDITION, EXPRESS, IMPLIED, OR STATUTORY. WE SPECIFICALLY DISCLAIM ANY IMPLIED WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

7.2 Limitation of Liability
IN NO EVENT SHALL CONVERSIONFLOW, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF OUR WEBSITE OR SERVICES, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF DAMAGES.
IF, NOTWITHSTANDING THE OTHER PROVISIONS OF THESE TERMS, WE ARE FOUND TO BE LIABLE TO YOU FOR ANY DAMAGE OR LOSS ARISING OUT OF OR IN ANY WAY CONNECTED WITH YOUR USE OF THE WEBSITE OR SERVICES, OUR LIABILITY SHALL IN NO EVENT EXCEED THE GREATER OF (1) THE TOTAL OF ANY FEES PAID BY YOU TO CONVERSIONFLOW IN THE SIX MONTHS PRIOR TO THE DATE THE CLAIM AROSE, OR (2) $500.

7.3 Indemnification
You agree to indemnify, defend, and hold harmless ConversionFlow, its officers, directors, employees, agents, and third parties from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, resulting from any violation of these Terms by you or arising from your use of our website or services.

8. TERM AND TERMINATION

8.1 Term
These Terms shall remain in full force and effect while you use our website or services.

8.2 Termination by You
You may terminate your engagement of our services as specified in your service agreement. Termination notices must be provided in writing.

8.3 Termination by Us
We may terminate or suspend your access to our website or services immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use our website and services will immediately cease.

8.4 Survival
All provisions of these Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

9. GENERAL PROVISIONS

9.1 Governing Law
These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law provisions.

9.2 Dispute Resolution
Any dispute arising out of or relating to these Terms or our services shall first be attempted to be resolved through good faith negotiation. If the dispute cannot be resolved through negotiation, it shall be submitted to mediation in Frisco, Texas. If mediation is unsuccessful, the dispute shall be resolved by arbitration in accordance with the rules of the American Arbitration Association.

9.3 Severability
If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect and enforceable.

9.4 No Waiver
Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of ConversionFlow.

9.5 Entire Agreement
These Terms, together with your service agreement (if applicable) and our Privacy Policy, constitute the entire agreement between you and ConversionFlow regarding our website and services and supersede all prior and contemporaneous agreements, proposals, or representations, written or oral, concerning their subject matter.

9.6 Changes to Terms
We reserve the right to modify these Terms at any time. We will provide notice of significant changes by posting the updated Terms on our website and updating the "Last Updated" date. Your continued use of our website or services after any such changes constitutes your acceptance of the new Terms.
‍

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
‍
ConversionFlow
5 Cowboys Ways Ste 300
Frisco, TX 75034
(214)-833-3606
‍
privacy@conversionflow.com
www.conversionflow.com