About us

About Us & Why You’ll Choose ConversionFlow.

There’s beauty in the creativity of business, the passion and endless hard work that go into creating something from nothing — the back-of-the-envelope idea that becomes a sensation. 

Team members having a meeting in a bright modern office

More than 230+ Shopify stores optimized

LifePro company logo
$1.35M
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Rev Increase
DERMACLARA brand logo
+30%
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CVR Increase
Figgy brand logo
+23%
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Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
LifePro company logo
$1.35M
Graph image used in homepage slider
Rev Increase
DERMACLARA brand logo
+30%
Graph image used in homepage slider
CVR Increase
Figgy brand logo
+23%
Graph image used in homepage slider
Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase

The ConversionFlow Story

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system for sustainable long-term profit and growth. 

2005

Founded in 2005 as a humble web design shop, Media Contour quickly evolved into a full-service digital agency. In just seven short years, our creative drive and commitment to quality earned us nearly a hundred awards across digital marketing, web design, logo and campaign design, and beyond.

In 2020, amid the unprecedented challenges of COVID, our founder, Matt, recognized that the digital marketing landscape was shifting. With agencies overcharging for subpar work, it became clear that clinging to our full-service model was no longer fulfilling. Even though we’d long been delivering conversion rate optimization (CRO) services, our clients’ persistent requests—and their willingness to let us experiment—revealed an undeniable truth: our future lay in data-driven conversion optimization.

That realization led Matt to make a bold pivot. We discontinued all other services and dedicated ourselves solely to conversion optimization—a realm where every click, every strategy, and every result is measured and meaningful.

In 2025, to reflect our renewed focus and commitment, Media Contour rebranded as ConversionFlow.

2025
 ConversionFlow logo in dark blue

Today, as ConversionFlow, we harness our deep expertise in conversion optimization to empower businesses to transform visitors into loyal customers, ensuring every digital interaction counts.

Creating the perfect product should be enough — but it’s not. For many businesses, the most difficult step comes next, in identifying and understanding the behaviors of your audience, both in the immediate short-term and sustainably over the long-term for the business to survive and thrive. That’s where we come in: Conversion optimization is the perfect blend of art, commerce, and psychology. It’s listening, understanding and anticipating changes and how to create huge advantages from them — not through intuition or gut instinct (attractive and failable) but with experimentation, observation, and data.

At ConversionFlow, we've been fascinated by art, science, psychology, and business long before conversion optimization was a discrete field. In it, we’ve found an antidote for the hucksterism so rampant within the wider practice of digital marketing, in which meager results so often meet outsized promises.

You’ll find plenty of agencies with websites littered with purported “insane revenue growth” and “mind-blowing conversion rate increases.” The truth is, most agencies are exacting the same cherry-picked testing data from their A/B testing software, but then they back it up with shallow case studies that lack the depth and substance and treat it as though it tells the whole story. We think clients are smarter than that. Our in-depth conversion optimization case studies include and in-depth analysis, processes, methodology, and usable information to either help you make a purchasing decision or to help you with experiments of your own.

RISK & GROWTH

Worldwide Team, Worldwide Experience

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system.

Two of The Best Ways to Choose A Conversion Optimization Agency:

Average Engagement Length & Retention Rate

This will tell you two things:

1- Short-Term and Long-Term ROI - Are they charging too much and not delivering quickly enough and consistently enough to justify their prices?

2- Ability to Maintain Long-Term Partnerships – Can they maintain long-term partnerships, sustain innovative and winning tests, not get complacent or too comfortable, and pivot with market shifts, business growth, etc.

Our Average Engagement Length & Retention Rate

Average Engagement Length & Retention Rate

1- Short-Term and Long-Term ROI - Are they charging too much and not delivering quickly enough and consistently enough to justify their prices?

Our Education and Experience Goes Far Beyond Conversion Optimization

Average Engagement Length & Retention Rate

1- Short-Term and Long-Term ROI - Are they charging too much and not delivering quickly enough and consistently enough to justify their prices?

We’ve Worked With The Biggest Brands in the World & Written For the World’s Top Publications

Average Engagement Length & Retention Rate

1- Short-Term and Long-Term ROI - Are they charging too much and not delivering quickly enough and consistently enough to justify their prices?

Professional headshot of a smiling man with light background

Michael Dougherty

Head of sales

GET STARTED NOW

What are you waiting for?

You, too, can achieve results like this. It all starts with a free discovery call.

Book a discovery call
RISK & GROWTH

Worldwide Team, Worldwide Experience

A proven process for quickly reaching positive ROI and then transitioning into a consistent conversion optimization ideation and implementation system.

Dark-themed world map illustration with data points
 Flag of Argentina
 Portrait of a man standing outdoors with mountains in background

Matias is responsible for our development projects and testing—our very own Messi!

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Smiling man in a black shirt, bookshelf in background (alternate pose)

Matt is the visionary behind it all—leading strategy, growth, and big ideas.

Small icon of the United States flag
Smiling man in a blue blazer sitting on a leather couch, professional headshot.

Ben leads our CRO efforts like a maestro—turning traffic into treasure, one test at a time.

 Flag of France
Woman wearing a baseball cap and tank top at a sports event

Diane crafts our words with flair and precision—she’s written for giants like Louis Vuitton, so your copy’s in couture hands.

 Flag of Morocco
Professional headshot of a man in a black shirt with a watch, posing thoughtfully.

Mo is our conversion specialist and designer—where data meets design to turn insights into high-performing experiences.

Flag of Pakistan
Man wearing a purple hockey jersey sitting at a wooden table.

Ahmad is the brain behind our data—spotting insights no one else sees.

GET STARTED NOW

What are you waiting for?

You, too, can achieve results like this. It all starts with a free discovery call.

Book a STRATEGY SESSION
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