User Testing & Research

The most scalable growth strategies are built on behavioral truth. Here, you’ll find our latest insights into conducting user testing; sifting through the best (and worst) tools in this expensive and crowded space, and providing guidance on precisely how to ask users the questions that will lead to the greatest, fastest, and most effective changes. This space is in our opinion highly valuable and underutilized by many brands, leaving a huge opening for those who aim to master it.

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Craig Peters, CEO of Awasu Design, standing outdoors in a checkered shirt with a blue sky backgroundCraig Peters, CEO of Awasu Design, standing outdoors in a checkered shirt with a blue sky background

UX Breakfast : Craig Peters Interview

At last week's UX Breakfast: Service Design & Design Thinking event, I was able to sit down and speak with Craig Peters, CEO of Awasu Design and UX Evangelist.

Illustration of a woman pointing at a large survey checklist with the title “How to: Pick the Perfect Survey Questions”Illustration of a woman pointing at a large survey checklist with the title “How to: Pick the Perfect Survey Questions”

CRO 101: How to Pick the Perfect Survey Questions

Get the scoop on which survey questions will help you gather the most useful information from your visitors at the start, middle, and end of their journey.

Ask A Pro: User Experience (UX) Strategy For Lean Startups

On August 15, Jaime Russell Levy showed the LA web design community how to successfully implement a User Experience (UX) strategy into their business.

Steve Portigal, author of Interviewing Users, shares expert insights on the importance of user research in UX and product design.Steve Portigal, author of Interviewing Users, shares expert insights on the importance of user research in UX and product design.

Is User Research Important? Expert Steve Portigal Says So

Steve was able to give us (and our readers) a great deal of information about user research, and his interview is more than worth a few minutes of your time.

Text graphic reading “How to: 13 Keys to Successful A/B Testing” in white and bold blue on a black backgroundText graphic reading “How to: 13 Keys to Successful A/B Testing” in white and bold blue on a black background

13 Keys to Successful A/B Testing

Learn the 13 keys to creating successful A/B tests, how to strive towards an experimentation culture in your company, how it can benefit long-term growth.

BEHAVIOR-DRIVEN OPTIMIZATION

Answers to Frequently Asked Questions

Founders and marketing leaders use user research to uncover what customers actually do, not just what they say. These FAQs highlight how to run meaningful research, extract clear insights, and apply them to conversion-focused ecommerce growth strategies.

Why is user testing essential to conversion optimization?

User testing captures the “why” behind your metrics, something even the most advanced analytics can’t fully reveal. By watching and listening as real users navigate your site, you surface unfiltered feedback: confusion, hesitation, delight, or frustration. This direct behavioral evidence exposes what’s working and what’s not, so you can fix bottlenecks faster, validate ideas with confidence, and make changes that actually improve revenue.

What types of user research produce the best insights?

A layered mix. We combine moderated testing, session replays, heatmaps, scrollmaps, exit surveys, and post-purchase interviews. This blended approach helps us analyze behavior across the journey and surface patterns that drive or block conversions.

How does user research help prioritize CRO work?

It replaces guesswork with evidence. Research reveals which issues actually affect customer behavior and which are just noise. That means no more wasted effort chasing “opinions” or shiny objects. Teams get clear on what matters and where to act first.

Can user testing help improve our mobile experience?

Absolutely. Mobile-first behavior demands mobile-first design. Testing uncovers small but costly issues like tap target misalignment, visual clutter, or layout confusion that desktop testing often misses. Fixing these leads to higher mobile conversion rates.

How often should we run user testing or research?

Monthly or quarterly. Regular research helps you keep up with changing customer expectations and measure the impact of new features, ad campaigns, or seasonal shifts. Think of it as CRO’s radar: it shows what’s ahead before your metrics start slipping.

What’s the difference between user testing and A/B testing?

User testing explains why visitors act the way they do. A/B testing shows which version performs better. Use testing for insight, then validate with experiments. Together, they give you strategy and speed without the blind spots.

Is research still useful if we already know what’s wrong?

Yes. Even when problems seem obvious, research reveals the root causes. You might know conversions are low—but research shows it’s due to unclear CTAs, broken logic, or trust gaps. Fixing the right thing saves time and improves ROI.

How can we start applying research insights to our CRO program?

Book an executive strategy session. We’ll walk through your current funnel, identify key areas where user behavior is misunderstood, and build a plan to inject research into your optimization roadmap. The fastest way to grow is to listen first.

SERIOUS ABOUT GROWTH?

Let's Talk Strategy.

In our executive strategy calls, we pinpoint where your funnel can generate stronger returns, then outline a strategy to maximize revenue and margin.

Book my discovery call

Not ready yet? See Case Studies.

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