RESULTS THAT CONVERT

Conversion Rate Optimization Case Studies

Discover how clients across various industries have dramatically increased conversions through data-driven strategies, A/B testing, and UX enhancements.

Young woman with closed eyes wearing transparent hydrogel face, under-eye, neck, and chest patches for skincare treatment against a neutral background.Young woman with closed eyes wearing transparent hydrogel face, under-eye, neck, and chest patches for skincare treatment against a neutral background.
DESIGN
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California Beauty Brand Earned an Extra $120K+ a Year

+5.69%
Revenue Per User

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Diverse group of professionals in business attire engaged in serious discussion near an American flag in a formal office setting.Diverse group of professionals in business attire engaged in serious discussion near an American flag in a formal office setting.
DESIGN
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FedReceiver Sees 61% Conversion Boost — and 195% Increase in Estimated Traffic

FedReceiver, a Los Angeles-based legal services firm, faced a major SEO crisis after a copycat competitor hijacked their online presence — taking over top Google rankings and damaging their brand perception. We rebuilt their site from the ground up, combined with aggressive SEO and PPC strategies, content optimization, and location-specific landing pages. The outcome: a 61% increase in conversion rate, 195% surge in estimated traffic, and 110 keywords ranking in Google’s top 3, up from zero. A complete turnaround — in both reputation and results.

61%
Conversion Boost

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Close-up of a person loading 35mm film into a vintage analog camera, preparing it for photography.Close-up of a person loading 35mm film into a vintage analog camera, preparing it for photography.
A/B TESTING
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Austin Camera Seller: +35% increase in New Visitor Revenue

Cute.Camera, an Austin-based vintage camera retailer, had nailed its brand voice and built an engaged Gen Z following on social media — but its website lagged behind in converting that traffic. By improving product descriptions, clearly labeling item conditions, and spotlighting a 30-day no-hassle return policy, we removed friction from the buying journey. The result: 35.63% more revenue from new visitors and a 24.07% lift in new visitor conversions, proving that clear, confidence-boosting content drives real results.

+24.07%
Conversion Rate (New Visitors)

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Female athlete performing resistance band squats on a balance platform with guidance from a personal trainer during an indoor workout sessionFemale athlete performing resistance band squats on a balance platform with guidance from a personal trainer during an indoor workout session
A/B TESTING
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Home Fitness Brand Adds $1.35 Million in Annualized Revenue With a 14% Conversion Boost

Lifepro Fitness, a home fitness brand with strong traffic but poor conversions, partnered with our team to overhaul their ecommerce experience. Through a blend of site speed optimization, UX improvements, and strategic A/B testing, we delivered a 14% boost in conversion rate, a 47% increase in Add to Cart actions, and an annualized revenue lift of $1.35 million. The results prove that even high-traffic sites need a refined conversion strategy to unlock their true revenue potential.

14%+
Conversion Rate

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Young child in pajamas reading a picture book inside a cozy foam fort in a sunlit playroom.Young child in pajamas reading a picture book inside a cozy foam fort in a sunlit playroom.
DESIGN
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Wisconsin Furniture Retailer Earned an Extra 22.83% Revenue per User

Figgy Play, a Wisconsin-based retailer of award-winning play couches, had a superior product — but their website wasn’t communicating its value. Through strategic design updates, UX refinements, and content restructuring, we helped Figgy align their online experience with their brand promise. The result? A +22.83% increase in revenue per user, a +10.65% lift in conversion rate, and $160K in projected annual revenue gains — all without costly new photography or a full site rebuild.

+22.83%
Revenue Per User

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SERIOUS ABOUT GOWTH?

Let's Talk Strategy

In our executive strategy calls, we pinpoint where your funnel can generate stronger returns, then outline a strategy to maximize revenue and margin.

BOOK A STRATEGY SESSION

Not ready yet? See Case Studies.

Smiling woman with curly hair taking a photo with a vintage Canon AE-1 film camera outdoors in natural light.Smiling woman with curly hair taking a photo with a vintage Canon AE-1 film camera outdoors in natural light.
DESIGN
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A/B TESTING
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Cute.Camera Boosted Add-to-Carts by 15% by Rethinking the PDP Experience

Cute.Camera, an Austin-based vintage camera shop, had a strong brand and social presence — but its product detail pages weren’t sealing the deal. After discovering that only 25% of users even saw the “Add to Cart” button, we optimized the layout, added visual cues like emoji-based taglines, clarified condition ratings, and spotlighted the return policy. The result? A 15% increase in add-to-cart rate, a 2.5% drop in bounce rate, and significantly deeper engagement with product pages.

+15%
Add To Cart

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Side-by-side image of a woman sitting comfortably indoors and a pregnant woman wearing a heart-shaped skincare patch on her belly.Side-by-side image of a woman sitting comfortably indoors and a pregnant woman wearing a heart-shaped skincare patch on her belly.
DESIGN
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A/B TESTING
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Dermaclara Turned Black Friday Optimizations into $700K in Annual Revenue

Dermaclara, a top-performing skincare brand already in Shopify’s top 10% for conversion, wasn’t satisfied with “good enough.” Ahead of Black Friday, we overhauled their site experience — including new mega menus, smart filters, product carousels with “Before & After” visuals, and sticky add-to-cart functionality. The results? A +10% boost in overall conversions, +29% increase from returning visitors, and an annualized revenue gain of $700K — all by making the shopping experience as transformative as the products themselves.

+10%
Conversion Rate

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Conversion optimization drives growth, minimizes risk, and enhances efficiency to create the best customer experience. While data collection is standard, true success comes from innovation and execution. Many agencies lack transparency, prioritizing brevity over meaningful insights. Our process is a comprehensive, organization-wide approach, customized to your growth stage and ambitions. Wanting to 10X your business is one thing—having the guts to do it is another.

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Ian Lindstrom CEO and Founder of Cute.Camera for use with a testimonial for ConversionFlow Shopify CRO Agency

We’ve lowered our customer acquisition costs, and our ad spend is down 50%. One of their tests increased our revenue by 30%. We’ve already implemented three tests and seen huge improvements. I’m very happy with their work—it’s already paid for itself and continues to do so.

Ian Lindstrom

Founder, Cute.Camera

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PROOF IN PRACTICE

Answers to Frequently Asked Questions

These are not one-off wins. Our case studies show how high-performing brands used ConversionFlow to solve revenue bottlenecks, improve user experience, and scale with precision. If your leadership team is evaluating CRO partners, these questions clarify what results to expect, how we achieve them, and how to apply the same principles to your business.

What can we learn from these case studies as business leaders?

Each case outlines how we applied behavioral analysis, funnel diagnostics, and structured testing to unlock meaningful revenue gains. They are decision-grade examples that reveal how strategic CRO drives compounding growth across acquisition, conversion, and retention.

How do we know these outcomes apply to our business model?

We focus on principles that translate across verticals. Our methodology starts with an audit of your current funnel, business objectives, and growth constraints. We then align testing strategies with profit-driving KPIs, whether you are a subscription brand, DTC retailer, or high-ticket product company.

What makes your CRO methodology more effective than others we’ve tried?

Many agencies run disconnected tests or focus only on UI elements. We focus on conversion architecture. That means identifying the specific psychological, UX, and copy-based barriers preventing users from purchasing. Everything we implement is grounded in data, validated insight, and business impact.

How soon do results typically appear?

Most clients see measurable lift in the first 30 to 60 days. That includes improvements to conversion rate, revenue per visitor, and average order value. More importantly, each cycle builds momentum by uncovering what works and applying those insights throughout the entire experience.

Do you support brands with less than 30,000 monthly sessions?

Yes. Our Conversion Design program is ideal for lower-traffic teams. It replaces statistical testing with qualitative research, UX strategy, and copy optimization based on user behavior. This allows smaller brands to benefit from structured conversion improvements without waiting for large sample sizes.

What factors influence how much conversion lift a brand can expect?

Performance varies based on your starting point. Brands with clear demand but high friction tend to see the biggest gains. We evaluate traffic quality, funnel leaks, and offer structure to identify the untapped upside, then design experiments that maximize revenue per session.

How do you adapt CRO strategies to different industries or business models?

We never copy and paste. We build each strategy from first principles using data from your customers, then integrate insights from similar decision-making patterns seen in other sectors. This allows us to introduce ideas that are proven without sacrificing relevance or brand alignment.

What is the best way to know if this will work for our company?

Book an executive strategy session. We will review your current funnel performance, traffic sources, and user signals to identify where lift is most likely. If there is strong alignment, we will outline a roadmap focused on profit-per-visitor, not just cosmetic testing.