RISK & GROWTH

A/B TESTING

This case study focuses on recent innovations in renewable energy technologies, including solar, wind, and hydroelectric power. It highlights successful projects and the role of government policies in promoting clean energy solutions. The research indicates that these innovations are crucial for reducing carbon emissions and combating climate change.

Close-up of a person loading 35mm film into a vintage analog camera, preparing it for photography.

A/B TESTING

Austin Camera Seller: +35% increase in New Visitor Revenue

Cute.Camera, an Austin-based vintage camera retailer, had nailed its brand voice and built an engaged Gen Z following on social media — but its website lagged behind in converting that traffic. By improving product descriptions, clearly labeling item conditions, and spotlighting a 30-day no-hassle return policy, we removed friction from the buying journey. The result: 35.63% more revenue from new visitors and a 24.07% lift in new visitor conversions, proving that clear, confidence-boosting content drives real results.

+24.07%

Conversion Rate (New Visitors)

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Female athlete performing resistance band squats on a balance platform with guidance from a personal trainer during an indoor workout session

A/B TESTING

Home Fitness Brand Adds $1.35 Million in Annualized Revenue With a 14% Conversion Boost

Lifepro Fitness, a home fitness brand with strong traffic but poor conversions, partnered with our team to overhaul their ecommerce experience. Through a blend of site speed optimization, UX improvements, and strategic A/B testing, we delivered a 14% boost in conversion rate, a 47% increase in Add to Cart actions, and an annualized revenue lift of $1.35 million. The results prove that even high-traffic sites need a refined conversion strategy to unlock their true revenue potential.

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Cute.Camera Boosted Add-to-Carts by 15% by Rethinking the PDP Experience

Cute.Camera, an Austin-based vintage camera shop, had a strong brand and social presence — but its product detail pages weren’t sealing the deal. After discovering that only 25% of users even saw the “Add to Cart” button, we optimized the layout, added visual cues like emoji-based taglines, clarified condition ratings, and spotlighted the return policy. The result? A 15% increase in add-to-cart rate, a 2.5% drop in bounce rate, and significantly deeper engagement with product pages.

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Dermaclara Turned Black Friday Optimizations into $700K in Annual Revenue

Dermaclara, a top-performing skincare brand already in Shopify’s top 10% for conversion, wasn’t satisfied with “good enough.” Ahead of Black Friday, we overhauled their site experience — including new mega menus, smart filters, product carousels with “Before & After” visuals, and sticky add-to-cart functionality. The results? A +10% boost in overall conversions, +29% increase from returning visitors, and an annualized revenue gain of $700K — all by making the shopping experience as transformative as the products themselves.

+10%

Conversion Rate

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