More than 230+ Shopify stores optimized
What Happens When You Don’t Optimize Pricing?
Pricing isn’t just a margin decision. It’s a signal, a growth lever, and a conversion driver. Yet most brands either guess, copy competitors, or price by instinct. Without a tested, data-driven strategy, pricing becomes the quiet killer of profit, performance, and customer trust.
Revenue stalls for unclear reasons
The numbers flatline even when traffic is steady. Poor pricing hides in plain sight and quietly caps your growth.
Competitors keep undercutting or outpacing
Without data-backed pricing, it’s easy to react emotionally to competitor moves, leading to a race to the bottom or missed margin.
Don't know what buyers would really pay
Cost-plus and gut-feel pricing overlook how your audience perceives value, urgency, and credibility.
High looks risky, low looks cheap
Premium pricing without the right framing erodes trust. Low pricing without credibility kills perceived value.
You never test tradeoffs
You can’t maximize profit if you never test price against conversion, AOV, and margin. Most brands never do.
Inventory moves for the wrong reasons
If pricing doesn’t match demand, you either sell out too fast or sit on stock too long—and neither helps profit.
Metrics That Turn Pricing Into Profit
Most pricing decisions are made in the dark. We bring clarity. These are the KPIs we track to show impact, on profit, conversion, and confidence, so you’re not guessing what works, you’re measuring it.
More Revenue, Same Traffic
A better price doesn’t need more visitors. It simply gets more value out of the ones already coming, improving return on ad spend and increasing revenue efficiency.
Higher profit per visit
We help you increase the margin generated from each session, not just the sale. This is how you scale profitably without driving acquisition costs through the roof.
Customer Insight
We measure how your audience perceives value, what they’re willing to pay, and where price creates friction. That insight guides smarter positioning, packaging, and messaging.
Pricing Confidence
No more changes based on gut feel. We give you clarity on what’s working, how confident we are in the results, and what to test next.
AOV Lift
We use bundling, tiered pricing, and value framing to increase cart size without hurting conversion. The result is more revenue per order from the same traffic.
Price Elasticity
We show you how sensitive your customers are to price shifts so you can confidently raise or adjust pricing while protecting performance.
Growth in LTV
The right pricing builds long-term value by improving retention, repeat purchase behavior, and perceived brand quality over time.
Inventory Control
Smart pricing helps slow-moving products move and high-demand products sell profitably without creating stockouts or waste.
The Framework Behind Pricing That Performs
Most pricing decisions are reactive, inconsistent, or based on guesswork. Our framework combines behavioral research, historical data, and live testing to give you a pricing strategy you can trust and scale. Every step is built to clarify value, protect margin, and improve decision-making.
Define the Baseline
We analyze 12 months of transaction data to uncover pricing patterns, margin gaps, and product-level performance indicators.
Benchmark the Landscape
We map competitor pricing across your category to identify threats, opportunities, and positioning gaps your customers actually care about.
Discover Willingness to Pay
Using research methods like MaxDiff, Van Westendorp, and conjoint analysis, we uncover what your customers value.
Test and Validate Pricing
We apply the findings to live pricing tests, measuring impact on AOV, conversion, and profit. You don’t just get recommendations. You get proof.
Everything We Build Into Your Pricing Strategy
You’re not just getting research. You’re getting a complete system for discovering, validating, and deploying price points that improve profit, conversion, and customer trust. Each element is designed to remove guesswork and increase confidence in the numbers you rely on.
Conversion and profit analysis
We review your last 12 months of order, margin, and traffic data to find where pricing is limiting growth and where you’re leaving revenue on the table.
Competitor pricing audit
We analyze direct and indirect competitors to understand how your current pricing compares and where your brand has room to lead or reposition.
Customer pricing research
We use methods like MaxDiff and Van Westendorp to uncover real customer willingness to pay and price thresholds that affect purchase behavior.
Conjoint analysis
We evaluate how different product attributes influence customer preference and identify which combinations justify higher pricing.
Price sensitivity modeling
We use regression analysis to model how pricing changes affect conversion, AOV, and revenue across key product categories.
Test design and setup
We translate insights into experiments that run on-site, whether you’re optimizing for volume, margin, or product sell-through.
Shopify or headless implementation
We partner with your developers or deploy directly to test changes using Shopify-native tools, third-party platforms, or custom logic.
Performance tracking and reporting
You get clear reporting on what’s working, what’s next, and how confident we are in the results so your pricing evolves with your growth.
Answers to Frequently Asked Questions
Pricing is complex, but getting answers shouldn’t be. These are the most common questions we hear from teams who are ready to move beyond guesswork and take pricing seriously.