Turn Pricing into a Competitive Advantage

Pricing Research and Testing for eCommerce Brands

Most brands rely on guesswork or competitor matching to set prices. We take a different approach. By combining customer data, price sensitivity analysis, and on-site testing, we help you find the pricing strategy that lifts AOV, protects margin, and increases sell-through, without leaving revenue on the table.

 Team having a casual business discussion around a laptop

More than 230+ Shopify stores optimized

LifePro company logo
$1.35M
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Rev Increase
DERMACLARA brand logo
+30%
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CVR Increase
Figgy brand logo
+23%
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Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
LifePro company logo
$1.35M
Graph image used in homepage slider
Rev Increase
DERMACLARA brand logo
+30%
Graph image used in homepage slider
CVR Increase
Figgy brand logo
+23%
Graph image used in homepage slider
Rev Per User
EVERGREEN brand logo in green
+15%
Graph image used in homepage slider
CVR Increase
BENEFITS

What Happens When You Don’t Optimize Pricing?

Pricing isn’t just a margin decision. It’s a signal, a growth lever, and a conversion driver. Yet most brands either guess, copy competitors, or price by instinct. Without a tested, data-driven strategy, pricing becomes the quiet killer of profit, performance, and customer trust.

Revenue stalls for unclear reasons

The numbers flatline even when traffic is steady. Poor pricing hides in plain sight and quietly caps your growth.

Competitors keep undercutting or outpacing

Without data-backed pricing, it’s easy to react emotionally to competitor moves, leading to a race to the bottom or missed margin.

Don't know what buyers would really pay

Cost-plus and gut-feel pricing overlook how your audience perceives value, urgency, and credibility.

High looks risky, low looks cheap

Premium pricing without the right framing erodes trust. Low pricing without credibility kills perceived value.

You never test tradeoffs

You can’t maximize profit if you never test price against conversion, AOV, and margin. Most brands never do.

Inventory moves for the wrong reasons

If pricing doesn’t match demand, you either sell out too fast or sit on stock too long—and neither helps profit.

Metrics That Turn Pricing Into Profit

Most pricing decisions are made in the dark. We bring clarity. These are the KPIs we track to show impact, on profit, conversion, and confidence, so you’re not guessing what works, you’re measuring it.

More Revenue, Same Traffic

A better price doesn’t need more visitors. It simply gets more value out of the ones already coming, improving return on ad spend and increasing revenue efficiency.

Higher profit per visit

We help you increase the margin generated from each session, not just the sale. This is how you scale profitably without driving acquisition costs through the roof.

Customer Insight

We measure how your audience perceives value, what they’re willing to pay, and where price creates friction. That insight guides smarter positioning, packaging, and messaging.

Pricing Confidence

No more changes based on gut feel. We give you clarity on what’s working, how confident we are in the results, and what to test next.

AOV Lift

We use bundling, tiered pricing, and value framing to increase cart size without hurting conversion. The result is more revenue per order from the same traffic.

Price Elasticity

We show you how sensitive your customers are to price shifts so you can confidently raise or adjust pricing while protecting performance.

Growth in LTV

The right pricing builds long-term value by improving retention, repeat purchase behavior, and perceived brand quality over time.

Inventory Control

Smart pricing helps slow-moving products move and high-demand products sell profitably without creating stockouts or waste.

RISK & GROWTH

The Framework Behind Pricing That Performs

Most pricing decisions are reactive, inconsistent, or based on guesswork. Our framework combines behavioral research, historical data, and live testing to give you a pricing strategy you can trust and scale. Every step is built to clarify value, protect margin, and improve decision-making.

1

Define the Baseline

We analyze 12 months of transaction data to uncover pricing patterns, margin gaps, and product-level performance indicators.

2

Benchmark the Landscape

We map competitor pricing across your category to identify threats, opportunities, and positioning gaps your customers actually care about.

3

Discover Willingness to Pay

Using research methods like MaxDiff, Van Westendorp, and conjoint analysis, we uncover what your customers value.

4

Test and Validate Pricing

We apply the findings to live pricing tests, measuring impact on AOV, conversion, and profit. You don’t just get recommendations. You get proof.

WHAT YOU GET

Everything We Build Into Your Pricing Strategy

You’re not just getting research. You’re getting a complete system for discovering, validating, and deploying price points that improve profit, conversion, and customer trust. Each element is designed to remove guesswork and increase confidence in the numbers you rely on.

Conversion and profit analysis

We review your last 12 months of order, margin, and traffic data to find where pricing is limiting growth and where you’re leaving revenue on the table.

Competitor pricing audit

We analyze direct and indirect competitors to understand how your current pricing compares and where your brand has room to lead or reposition.

Customer pricing research

We use methods like MaxDiff and Van Westendorp to uncover real customer willingness to pay and price thresholds that affect purchase behavior.

Conjoint analysis

We evaluate how different product attributes influence customer preference and identify which combinations justify higher pricing.

Price sensitivity modeling

We use regression analysis to model how pricing changes affect conversion, AOV, and revenue across key product categories.

Test design and setup

We translate insights into experiments that run on-site, whether you’re optimizing for volume, margin, or product sell-through.

Shopify or headless implementation

We partner with your developers or deploy directly to test changes using Shopify-native tools, third-party platforms, or custom logic.

Performance tracking and reporting

You get clear reporting on what’s working, what’s next, and how confident we are in the results so your pricing evolves with your growth.

PRICING STRATEGY FAQs

Answers to Frequently Asked Questions

Pricing is complex, but getting answers shouldn’t be. These are the most common questions we hear from teams who are ready to move beyond guesswork and take pricing seriously.

What kinds of brands benefit most from pricing research and testing?

Brands doing $3M to $100M annually with steady traffic and historical sales data. Especially those using cost-plus pricing, guessing, or following competitors without evidence.

Do I need a lot of traffic to test pricing?

Not always. We use methods like Van Westendorp and MaxDiff to uncover pricing insights when traffic is limited. For higher-volume stores, we layer in on-site testing to validate performance.

Can you help if I already have pricing data or ran tests before?

Yes. We often pick up where internal teams or past tests left off. If you have existing data, we’ll use it to strengthen the model and avoid retesting things that are already working.

What if my product catalog is complex or constantly changing?

We tailor the research scope to match your catalog. Whether you’re pricing a core set of SKUs or a fast-moving assortment, we isolate high-impact products and structure testing accordingly.

What if I don’t want to change all my prices?

You don’t have to. We often identify just a few high-impact areas to test or reposition. This isn’t a blanket price hike, it’s strategic, controlled, and backed by data.

Will this disrupt my store or confuse my customers?

Not at all. We apply changes selectively, measure customer reactions carefully, and make sure tests don’t interfere with ongoing sales or customer experience.

Can this help with subscription or bundling strategy?

Yes. Conjoint and MaxDiff analysis are perfect for subscription pricing, tiered offers, and bundles. We help identify which combinations maximize perceived value and profit.

What’s the best way to find out if this is right for our brand?

Book an executive strategy call. We’ll review your current pricing structure, data, and goals, then show you exactly how we’d approach optimizing it for growth and profit.