You might hate The Bachelor, but you probably know how it works: 25 people show up at a mansion in Southern California with a single goal.
That goal? Not to fall in love, on that first night.
No, their goal is simply not to get eliminated.
And how do they avoid getting eliminated? By making a big, specific first impression.
Obviously, some of these are perhaps too over the top. Nobody’s telling you to dress up like a shark. But if you’re an equestrian, and you show up on a horse, nobody’s going to forget you’re an equestrian — as the contestant in the video above was no doubt reminded by her producer.
And in a sea of competitors who didn’t show up on a horse — well, everyone’s going to remember the woman who showed up on a horse. Who had the courage to tell her story, in a big and memorable way.
Too often — whether while competing on a reality television show or debuting a collection of deeply thoughtful products online — we shy away from telling our big, specific story. This is quite literally bad for business.
Let’s do a quick case study: Figgy, the Wisconsin-based maker of some incredibly well-designed play couches for kids.
Figgy couches cost more simply because they’re better, with higher-quality fabrics and superior construction. What parent wouldn’t want the best possible play couch for their kids?
While Figgy’s creators had gone to great pains to justify their prices on their product detail pages, the facts — like the specifics of the fabric weight, for example — didn’t tell the full story.
Copywriting is a key — if often undersung — element of conversion. Access to cheap — and now both limitless and mostly free — AI-generated copy has brought us to a natural endpoint. Instead of zeroing out the copywriting budget, though, it has only put the value of human-generated text at a premium. We’re at the point where text written by a person has become indicative of a luxury (or at least well-funded) product.
There’s one place which remains open to (human) writers of all skill levels: the founder’s story. It’s your story — truly no one can tell it better than you can. Sharing it in a thoughtful way can build, or increase, a trusted relationship between your brand and your buyers. And nowhere is this relationship more important than it is for brands in the wellness space generally, and more specifically, makers of vitamins and supplements. It’s beyond crucial. And here we’ll see how three brands, with just a couple hundred words, are creating a conversion-friendly environment with something as simple as their own story.
Elite supplement producers have long understood the high expectations placed upon their brands to gain not only their buyers’ interest but their trust — a much higher burden. Their products address our most personal and secret desires: to improve our health (the loss of which shames many of us), to address our age-related concerns (ditto), and to help us confront our loss of sexual potency and desirability (double ditto).
This is often deep, dark stuff, more often discussed between our most intimate friends and advisors (and therapists). We might be willing to share the results of our blood panel or our sexual difficulties from behind the anonymity of a burner Reddit account. We might research supplements that could address our problems. But will we buy something online from an independent brand, without the intermediary blessing of a vitamin or health foods retailer like GNC or Whole Foods? Will we then ingest their product — and expect it to radically transform our health?
The answer, rather incredibly, is an unqualified yes. Online sales of supplements were already rising in 2019, which saw increases of 2.8% in brick-and-mortar supplement sales, and e-commerce growth of 26.5%. The industry has continued this growth (if not at the exponential and unsustainable growth in the earliest days of the pandemic), with certain niches — like sports medicine, mushrooms, and women’s health — at the fore.
We’re excited to announce that Media Contour has been recognize as one of the Top Conversion Optimization Companies in 2025 by Clutch, a trusted B2B platform that connects businesses with the best service providers. This recognition is a testament to the hard work we put into helping our clients turn website visitors into loyal customers.
“Our success wouldn’t be possible without our amazing clients and our team’s dedication to delivering real results,” said Matt Dandurand, CEO of Media Contour. “This award motivates us to keep pushing boundaries and finding new ways to help businesses thrive online.”
Media Contour, a global leader in e-commerce conversion rate optimization (CRO), is proud to announce its recognition as a Top Conversion Optimization Company in the United States for 2025 by Clutch, a premier B2B service marketplace.
Media Contour's dedication to transforming website visitors into paying customers has been widely acknowledged. This distinction is rooted in genuine client feedback and the company’s proven ability to deliver exceptional results.
“Our team’s hard work and our clients' trust have brought us to this point," said Matt Dandurand, CEO of Media Contour. "Being honored in 2025 is a privilege, and we remain steadfast in our commitment to delivering unmatched value to our clients.”
Media Contour, a global leader in e-commerce conversion rate optimization (CRO), proudly announces its recognition as a Top Conversion Optimization Company for 2024, awarded by Clutch, the renowned B2B service marketplace.
The Clutch Global Awards honor companies for their industry expertise and excellence in client satisfaction, based on extensive verified feedback from clients. This recognition underscores Media Contour's commitment to delivering top-tier e-commerce CRO solutions that drive measurable success for businesses worldwide.
“This award is a reflection of our clients’ trust and the relentless efforts of our team,” said Matt Dandurand, CEO of Media Contour. “We are deeply honored to be recognized by Clutch, and this motivates us to continue driving measurable success for businesses worldwide. Our mission remains focused on helping companies turn their websites into high-performing profit centers.”
Media Contour, a global leader in e-commerce conversion rate optimization (CRO), proudly announces its recognition as a 2024 Clutch Global Award Winner, awarded by Clutch, the renowned B2B service marketplace.
The Clutch Global Awards honor companies for their industry expertise and excellence in client satisfaction, based on extensive verified feedback from clients. This recognition underscores Media Contour's commitment to delivering top-tier e-commerce CRO solutions that drive measurable success for businesses worldwide.
“We are honored to be recognized as a Clutch Global Award Winner for 2024,” said Matt Dandurand, CEO of Media Contour. “This award is a reflection of the trust and appreciation of our clients and the relentless hard work of our team. It motivates us to continue pushing boundaries and helping businesses achieve transformative growth.”
The Clutch Global Award highlights Media Contour’s ability to deliver innovative and impactful CRO services. By utilizing strategies such as A/B testing, enhanced UX design, and comprehensive website optimization, Media Contour helps businesses significantly boost their revenue, ROAS, and profit margins.