More than 230+ Shopify stores optimized
What Happens When Analytics Fails
When GA4 tracking isn’t reliable, growth becomes harder to measure, forecast, and scale.
Misleading KPIs Cloud Decision-Making
Teams celebrate metrics that appear healthy, while revenue quietly slips. Broken tracking masks problems until performance flatlines.
Attribution Breaks Down
Without clean GA4 configuration, campaign performance is misread and budget is misallocated. High-impact sources are undervalued, and low-return traffic drains spend.
Advertising Efficiency Crumbles
Media buyers lose confidence in the numbers. Tests fail to produce learnings, and channel strategy becomes reactive instead of data-driven.
Conversion Bottlenecks Remain Hidden
Critical drop-offs and micro-conversion gaps go undetected. Without visibility into what’s actually happening, optimization stalls.
Internal Teams Waste Time Manually Compiling Data
Lack of custom reports or event tracking leads to constant workarounds. Hours are lost each week gathering insights that should be available instantly.
Revenue-Critical Events Are Missed
Key behaviors like bundle interactions, variant selections, and checkout progress are often untracked. These blind spots slow down growth initiatives.
Segmentation Fails to Reflect Real Buyer Behavior
Generic tracking flattens distinct user journeys. Personalization efforts underperform because cohorts aren’t clearly defined.
Forecasts Become Unreliable
Planning cycles suffer when based on assumptions instead of signals. Growth projections miss the mark, eroding strategic clarity.
What Performance-Driven Teams Actually Track
Most ecommerce teams look at traffic and bounce rate, but that’s not enough. To drive real performance gains, leadership needs clarity around which behaviors, segments, and pages generate profitable action. These are the metrics that connect customer behavior to business impact, and help you make faster, smarter decisions with confidence.
Event Accuracy
Tracks whether key GA4 events like add_to_cart, purchase, and begin_checkout are firing reliably. Inaccurate events lead to flawed insights and costly missteps.
Revenue per Visitor
Ties analytics to business outcomes. Helps leadership understand which changes are driving actual revenue growth—not just traffic or clicks.
Conversion Path Clarity
Reveals which traffic sources and pages drive actual conversions. Helps teams identify leaks and optimize high-impact journeys across the funnel.
Revenue Attribution
Connects purchases to the correct traffic sources and campaigns. Essential for scaling paid acquisition with confidence and precision.
Checkout Drop-Off
We analyze CTRs across buttons, links, and CTAs to determine how persuasive and clear your messaging is at driving micro-conversions within the flow.
Custom Event Completion
Tracks unique KPIs aligned to your business model, such as quiz completions or referral shares. Ensures analytics reflect what truly drives value.
Time to Purchase
Analyzes how long it takes visitors to convert. Helps differentiate fast-moving buyers from longer-consideration segments for more effective targeting.
Mobile vs. Desktop Behavior
Breaks down performance by device type. Uncovers design or messaging mismatches that hurt mobile performance or desktop flow.
Engaged Sessions
Measures sessions with meaningful activity, like scrolls, clicks, or multiple pageviews. A stronger signal than bounce rate for user intent and experience quality.
High-Intent Segment Performance
Surfaces how different visitor cohorts behave, such as repeat visitors, email subscribers, or returning purchasers — to identify segments with the highest revenue potential and guide targeted optimization.
How It Works
From broken data to decision-grade clarity in four steps.
Access & Alignment
We onboard your team and gain access to GA4, your ecommerce platform, and any relevant tools. We then align on your core KPIs, business goals and reporting needs to ensure the audit is built around real business outcomes.
Audit & Diagnostics
We perform a full technical and strategic audit of your GA4 setup. That includes event tracking validation, conversion paths, traffic source accuracy, and GA4-specific misconfigurations that silently distort your data.
Event Engineering & Reporting
We fix broken events, implement new custom events aligned to your funnel goals, and build reporting views that surface revenue-driving insight fast. This transforms your data from confusing to actionable.
Delivery & Enablement
We deliver your audit findings, key visual dashboards, and training to ensure your team can leverage every insight. Ongoing support is available for implementation, handoff, or the next-phase of CRO testing.
What’s Included
Tools, fixes, and frameworks for clean, conversion-ready analytics. Engagements are tailored based on your goals, your tech stack, and your internal resourcing.
Traffic Analytics Audit
A comprehensive review of GA4, ecommerce platform data, and third-party analytics to identify misfires, missing data, and misleading metrics.
Event Tracking Review
We validate every GA4 event tied to your funnel, from product views to purchases, to ensure your KPIs are tracked cleanly and accurately.
Custom Event Implementation
We create new events aligned with your actual goals, such as quiz completions, email opt-ins, or product filter usage, and test them for precision.
Conversion Funnel Diagnostics
We assess conversion paths and drop-off points to uncover where your funnel is leaking and what behavior isn’t being captured.
Attribution Mapping
We refine your GA4 attribution to reflect real source-to-sale behavior, helping you scale paid and organic channels with confidence.
Custom Report & Dashboard Setup
We build views inside GA4 that highlight the metrics that matter—ready for exec review, agency handoff, or daily decision-making.
Strategic Recommendations
You get a clear roadmap for improving tracking, reporting, and insight-generation based on your business model and growth goals.
Optional Implementation Support
Need help executing the fixes? Our team can implement changes directly, reducing strain on your resources and avoiding costly missteps.
Answers to Frequently Asked Questions
Even with GA4 in place, most ecommerce teams aren’t fully confident in their analytics setup. These FAQs address the most common concerns we hear from marketing leaders who want clean, actionable insights they can trust to guide sustainable growth.