RISK & GROWTH

USER TESTING

Side-by-side image of a woman sitting comfortably indoors and a pregnant woman wearing a heart-shaped skincare patch on her belly.Side-by-side image of a woman sitting comfortably indoors and a pregnant woman wearing a heart-shaped skincare patch on her belly.
DESIGN
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A/B TESTING
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USER TESTING

Dermaclara CRO Case Study | $700K+ Revenue Boost from Black Friday Optimizations

Dermaclara, a top-performing skincare brand already in Shopify’s top 10% for conversion, wasn’t satisfied with “good enough.” Ahead of Black Friday, we overhauled their site experience — including new mega menus, smart filters, product carousels with “Before & After” visuals, and sticky add-to-cart functionality. The results? A +10% boost in overall conversions, +29% increase from returning visitors, and an annualized revenue gain of $700K — all by making the shopping experience as transformative as the products themselves.

+10%
Conversion Rate

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Close-up of a person loading 35mm film into a vintage analog camera, preparing it for photography.Close-up of a person loading 35mm film into a vintage analog camera, preparing it for photography.
A/B TESTING
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USER TESTING
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DESIGN

Cute Camera Case Study | +35% New Visitor Conversions via CRO & UX Fixes

Cute.Camera, an Austin-based vintage camera retailer, had nailed its brand voice and built an engaged Gen Z following on social media — but its website lagged behind in converting that traffic. By improving product descriptions, clearly labeling item conditions, and spotlighting a 30-day no-hassle return policy, we removed friction from the buying journey. The result: 35.63% more revenue from new visitors and a 24.07% lift in new visitor conversions, proving that clear, confidence-boosting content drives real results.

+24.07%
Conversion Rate (New Visitors)

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A young child reading a book while reclining on a modular Figgy play couch, designed for creative and comfortable indoor play.A young child reading a book while reclining on a modular Figgy play couch, designed for creative and comfortable indoor play.
USER TESTING
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DESIGN
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A/B TESTING

How One Homepage Change (and Thousands of Surveys) Boosted Conversions by 33%

A deep dive into how Figgy Play increased conversions by 33.67% through one powerful homepage headline revision, driven by insights from over 20,000 customer surveys. This case study shows how emotionally aligned messaging and UX-focused design can significantly boost profit and revenue per visitor.

+42%
Homepage Messaging That Drives Real ROI

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SERIOUS ABOUT GROWTH?

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In our executive strategy calls, we pinpoint where your funnel can generate stronger returns, then outline a strategy to maximize revenue and margin.

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