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Featured on "Make Each Click Count" Podcast with Andy Splichal

The Make Each Click Count Podcast is a go-to source for anyone looking to grow their eCommerce company. This podcast series hosted by Andy Splichal offers valuable advice from specialists on how to improve your eCommerce sales and make the most of your marketing budget.

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He has over twenty years of online marketing experience, and is an expert in managing paid online campaigns, especially with Google Ads and Google Shopping, helping eCommerce businesses increase their sales profitably.

In podcast episode 152, Matt and Ben Dandurand from ConversionFlow (A Media Contour Company) discuss the common mistake of not testing enough, which can negatively affect conversion. They explain the right time to start testing, the importance of using data correctly, and how this can help you understand what works best for your business. Andy, along with Matt and Ben, talks about the benefits of using A/B testing software for a year to see better returns on investment. They also cover what to ask when looking for help to get more people to buy from your site.

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Michael Dougherty

Head of sales

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This podcast is perfect for those who want to learn how to boost their online business effectively, ensuring every click on their ads counts towards greater sales and profits.

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Shopify logo displayed on a computer screen with a blurred background of colored lights, symbolizing eCommerce activity.Shopify logo displayed on a computer screen with a blurred background of colored lights, symbolizing eCommerce activity.

How to Optimize Shopify’s Dawn Theme for Conversions: A Tactical Guide

The Dawn theme is Shopify’s most popular option for Beauty and Fitness stores — but it isn’t optimized for conversions out of the box. This guide breaks down where it falls short, including mobile UX, trust elements, and product pages, and shows you exactly how to improve its performance to increase sales.

Person touching a digital AI interface with chat bubbles and data icons.Person touching a digital AI interface with chat bubbles and data icons.

AI-Generated Copy: When It Boosts Your Ecommerce Conversions (and When It Hurts)

AI-generated content can be great for your ecommerce website—but only if used strategically. While it shines for straightforward tasks like FAQs, product descriptions, and policy pages, it can harm your brand’s authenticity if used on blogs, About pages, or key promotional copy. Balancing AI’s efficiency with genuine human storytelling ensures you convert visitors without sacrificing trust.

Featured on "Make Each Click Count" Podcast with Andy Splichal