Matt and Ben Dandurand featured on Make Each Click Count Podcast hosted by Andy Splichal discussing ecommerce marketing and conversion optimization strategies

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ConversionFlow on “Make Each Click Count” | Ecommerce CRO Insights with Matt Dandurand

Matt Dandurand and Ben Dandurand join Andy Splichal on the Make Each Click Count Podcast to share CRO insights on A/B testing, data-driven decisions, and boosting Shopify conversion rates.

The Make Each Click Count Podcast is a go-to source for anyone looking to grow their eCommerce company. This podcast series hosted by Andy Splichal offers valuable advice from specialists on how to improve your eCommerce sales and make the most of your marketing budget.

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He has over twenty years of online marketing experience, and is an expert in managing paid online campaigns, especially with Google Ads and Google Shopping, helping eCommerce businesses increase their sales profitably.

In podcast episode 152, Matt and Ben Dandurand from ConversionFlow (A Media Contour Company) discuss the common mistake of not testing enough, which can negatively affect conversion. They explain the right time to start testing, the importance of using data correctly, and how this can help you understand what works best for your business. Andy, along with Matt and Ben, talks about the benefits of using A/B testing software for a year to see better returns on investment. They also cover what to ask when looking for help to get more people to buy from your site.

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This podcast is perfect for those who want to learn how to boost their online business effectively, ensuring every click on their ads counts towards greater sales and profits.

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About Author

Matt Dandurand

Matt is the Founder and Lead Strategist at ConversionFlow, a top 10 internationally ranked CRO agency on Clutch.co. He holds an MBA and a background in psychology and multimedia, and has led conversion optimization programs since 2005. A founder himself, Matt built and scaled a business to over $1M in its first year and now partners with ecommerce brands between $3M and $100M in revenue to improve conversion rate, pricing performance, and customer lifetime value. His approach blends behavioral science, structured experimentation, and creative strategy to uncover high-leverage opportunities that most teams overlook.

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