Welcome to the ConversionFlow Resources Hub

This is where decision-makers come for clarity. Our Resources section offers high-impact strategies drawn from real CRO, UX, and customer experience programs, built for founders, executives, and growth teams driving serious revenue. Explore actionable guides, performance breakdowns, and experiment-backed insights to sharpen your edge and accelerate profitable growth.

Person holding a smartphone displaying the OpenAI AI Text Classifier page, with a background screen showing ChatGPT: Optimizing Language Models for Dialogue.

How to Optimize Your Website for LLMs Like ChatGPT: The Future of SEO

Large Language Models (LLMs) like ChatGPT are reshaping search behavior and how content gets discovered. Learn 10 proven strategies to optimize your site for LLM visibility and become a trusted AI-cited source.

How to Optimize Shopify’s Dawn Theme for Conversions: A Tactical Guide

The Dawn theme is Shopify’s most popular option for Beauty and Fitness stores — but it isn’t optimized for conversions out of the box. This guide breaks down where it falls short, including mobile UX, trust elements, and product pages, and shows you exactly how to improve its performance to increase sales.

Person touching a digital AI interface with chat bubbles and data icons.

AI-Generated Copy: When It Boosts Your Ecommerce Conversions (and When It Hurts)

AI-generated content can be great for your ecommerce website—but only if used strategically. While it shines for straightforward tasks like FAQs, product descriptions, and policy pages, it can harm your brand’s authenticity if used on blogs, About pages, or key promotional copy. Balancing AI’s efficiency with genuine human storytelling ensures you convert visitors without sacrificing trust.

Warning sign showing rising trend with the word 'Tariffs' in front of a busy shipping port filled with cargo containers and cranes.

How to Use CRO to Protect Your Business from Tariff Turmoil

Tariffs are rewriting the rules for many businesses — and not always in their favor. While some companies may benefit, others are facing serious cost pressures and margin squeezes. This article explores how conversion rate optimization (CRO) can help offset those impacts without relying on price hikes. Learn actionable strategies to make your website work harder, keep visitors focused, and build trust with buyers — all while navigating the unpredictable world of global trade.

Illustration of a smartphone surrounded by content marketing icons like charts, magnets, and search symbols

Content in the Age of the AI Overview

AI Overviews are hijacking your content’s value. The solution? Create “un-Overviewable” content — unique, personal, and opinion-driven pieces that AI can’t replicate or summarize away.

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You Can Compete With Amazon. Here's How

Amazon's dominance is slipping — and that opens the door for independent retailers. This post explores how small businesses can compete by mirroring Amazon’s strengths (like clear shipping and returns) while leaning into their unique story, values, and transparency.

Craig Peters, CEO of Awasu Design, standing outdoors in a checkered shirt with a blue sky background

UX Breakfast : Craig Peters Interview

At last week's UX Breakfast: Service Design & Design Thinking event, I was able to sit down and speak with Craig Peters, CEO of Awasu Design and UX Evangelist.

What “The Bachelor” Can Teach You About CRO

What can a reality TV show teach you about conversions? A lot, actually. This post shows how standing out — like a contestant on The Bachelor — can be the key to winning customers. By telling a bold, specific brand story (like Figgy’s founder did, once it was uncovered), you create connection, build trust, and give people a reason to choose you.

Stressed man at a computer holding his head in thought while analyzing graphs

Personal Stories, Real Trust: The Key to Conversion Success

Trust is the foundation of conversion — especially in the wellness and supplement space. This post explores how personal founder stories can build real credibility, deepen emotional connection, and drive sales. Learn how three brands use authentic, specific storytelling to earn trust and stand out in a crowded market.

Person swimming alone in a vast ocean under moody lighting, symbolizing resilience

How to Recession Proof Your Business

Recessions can shake up industries — but with the right strategy, your business can thrive through downturns. This post shares five key ways to recession-proof your brand, from doubling down on ROI and agility to humanizing your customer experience and focusing on what buyers really want.

Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”

What “Severance” Season 2 can teach us about CRO

What can a sci-fi thriller teach you about CRO? A lot, actually. This post uses Severance Season 2 to highlight the dangers of assuming you know what your customers want. From egocentric bias to misunderstood motivations, it’s a reminder that real insight — not assumptions — drives conversions.

SMART QUESTIONS, STRATEGIC ANSWERS

Answers to Frequently Asked Questions

Explore how to get the most from our resources hub. Whether you’re seeking conversion insights, UX research breakthroughs, or industry-tested strategies, this section helps you navigate and apply what matters most to your growth goals.

How do I get these insights delivered to me directly?

You can subscribe to our newsletter and get exclusive content sent straight to your inbox. Every issue highlights practical strategies and test results from real CRO and UX research work with scaling brands. Stay current with what’s really working across ecommerce.

What types of content can I expect in this section?

You’ll find conversion rate optimization tips, UX design strategies, customer research frameworks, A/B test insights, and performance breakdowns from live experiments. Everything is designed to help decision-makers turn ideas into measurable revenue outcomes.

How often is the content updated?

We update regularly based on live client experiments, evolving industry trends, and emerging technologies. The goal is to ensure every article reflects what is actually working in the market, not outdated playbooks.

Can I filter by topics like A/B testing or UX?

Yes, our resources are organized into categories like Conversion Optimization, UX & Design, User Research, Personalization, and more. This makes it easy to zero in on the topics most aligned with your current goals.

Who creates the content?

Our team invests significant effort into every resource. These are not AI-written summaries or outsourced fluff. Every piece is created by real strategists, analysts, and UX researchers who are in the trenches helping brands grow. We only publish insights that are backed by experience and worth your time.

How do I apply what I read to my business?

Each piece includes clear takeaways and examples that connect to real scenarios. You’ll walk away with practical next steps that can be used to refine your funnel, test new hypotheses, or guide conversations with your internal team.

What if I want help implementing some of these ideas?

You can book an executive strategy call to review your current funnel, identify quick wins and long-term opportunities, and see where our team may be a fit to help drive the next stage of growth.

What’s the best way to find out if this will work for us?

Book an executive strategy session. We’ll walk through your current performance, surface where conversion and profit are leaking, and identify exactly where growth can be recaptured. Whether we partner or not, you’ll walk away with clarity and next steps.