Ben is a Conversion Specialist and Head of Operations at ConversionFlow. He holds a doctorate, an MBA, and a Conversion Optimization certification from the CXL Institute. With a background in both academic research and entrepreneurship, Ben has built and led multiple businesses with online and retail operations. He brings a systems-level approach to CRO, combining behavioral insights, statistical modeling, and pricing experimentation to help ecommerce brands unlock new revenue opportunities. His work is grounded in data fluency, operational clarity, and deep empathy for the internal realities founders and marketing leaders face.