Mustapha, or Mo for short, is a Conversion Specialist and Lead UI/UX Designer at ConversionFlow. With a background in both engineering and design, Mo brings a rare left-brain/right-brain balance to CRO strategy. He trained in design thinking through the Interaction Design Foundation and earned conversion optimization credentials from CXL. Having worked with agencies in Spain, Germany, and the U.S., he brings a global perspective to user experience and interface design. Mo focuses on translating user behavior into high-converting site experiences that reflect brand integrity while removing friction across the customer journey.