Welcome to the ConversionFlow Resources Hub

This is where decision-makers come for clarity. Our Resources section offers high-impact strategies drawn from real CRO, UX, and customer experience programs, built for founders, executives, and growth teams driving serious revenue. Explore actionable guides, performance breakdowns, and experiment-backed insights to sharpen your edge and accelerate profitable growth.

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AI-Generated Copy: When It Boosts Your Ecommerce Conversions (and When It Hurts)

AI-generated content can be great for your ecommerce website—but only if used strategically. While it shines for straightforward tasks like FAQs, product descriptions, and policy pages, it can harm your brand’s authenticity if used on blogs, About pages, or key promotional copy. Balancing AI’s efficiency with genuine human storytelling ensures you convert visitors without sacrificing trust.

Featured on "Make Each Click Count" Podcast with Andy Splichal

Clutch 2025 badge for Top Conversion Optimization Company in a gray hexagon designClutch 2025 badge for Top Conversion Optimization Company in a gray hexagon design

ConversionFlow Recognized as a Top Conversion Optimization Company by Clutch for 2025

They attribute their achievement to a holistic and scientific approach to conversion rate optimization (CRO) and their customer-first approach.

CRO Red Flags: How to tell if your site sucks

There are a couple of easy ways to tell if your website isn’t converting an appropriate amount of your traffic.

Logos of Shopify, Magento, WooCommerce, and BigCommerce stacked verticallyLogos of Shopify, Magento, WooCommerce, and BigCommerce stacked vertically

How to Choose the Best Ecommerce Store Platform

In this article, learn the pros and cons of each of the four major eCommerce platforms, and avoid the pitfalls of choosing the wrong one for your business.

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Personal Stories, Real Trust: The Key to Conversion Success

Trust is the foundation of conversion — especially in the wellness and supplement space. This post explores how personal founder stories can build real credibility, deepen emotional connection, and drive sales. Learn how three brands use authentic, specific storytelling to earn trust and stand out in a crowded market.

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How to Recession Proof Your Business

Recessions can shake up industries — but with the right strategy, your business can thrive through downturns. This post shares five key ways to recession-proof your brand, from doubling down on ROI and agility to humanizing your customer experience and focusing on what buyers really want.

Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”Man running through a futuristic hallway, promotional image for Apple TV’s “Severance”

What “Severance” Season 2 can teach us about CRO

What can a sci-fi thriller teach you about CRO? A lot, actually. This post uses Severance Season 2 to highlight the dangers of assuming you know what your customers want. From egocentric bias to misunderstood motivations, it’s a reminder that real insight — not assumptions — drives conversions.

Text graphic reading “The Power of Emotional Triggers in eCommerce Copywriting” from The CRO BlogText graphic reading “The Power of Emotional Triggers in eCommerce Copywriting” from The CRO Blog

The Power of Emotional Triggers in eCommerce Copywriting

Learn to leverage your eCommerce copywriting to increase conversion rates, user experience, and customer loyalty.

Text graphic reading “The Science of eCommerce CRO: Tips & Tricks” from The CRO BlogText graphic reading “The Science of eCommerce CRO: Tips & Tricks” from The CRO Blog

The Science of Ecommerce Conversion Optimization: Tips and Tricks

Get some tips and tricks behind the science of eCommerce Conversion Optimization to boost your online revenue.

Text graphic reading “How to: Utilize Different CRO Strategies”Text graphic reading “How to: Utilize Different CRO Strategies”

How to Increase Your Conversion Rate with CRO Strategies

Learn about some of the tools and strategies necessary to get the most out of your Conversion Optimization campaigns.

SMART QUESTIONS, STRATEGIC ANSWERS

Answers to Frequently Asked Questions

Explore how to get the most from our resources hub. Whether you’re seeking conversion insights, UX research breakthroughs, or industry-tested strategies, this section helps you navigate and apply what matters most to your growth goals.

How do I get these insights delivered to me directly?

You can subscribe to our newsletter and get exclusive content sent straight to your inbox. Every issue highlights practical strategies and test results from real CRO and UX research work with scaling brands. Stay current with what’s really working across ecommerce.

What types of content can I expect in this section?

You’ll find conversion rate optimization tips, UX design strategies, customer research frameworks, A/B test insights, and performance breakdowns from live experiments. Everything is designed to help decision-makers turn ideas into measurable revenue outcomes.

How often is the content updated?

We update regularly based on live client experiments, evolving industry trends, and emerging technologies. The goal is to ensure every article reflects what is actually working in the market, not outdated playbooks.

Can I filter by topics like A/B testing or UX?

Yes, our resources are organized into categories like Conversion Optimization, UX & Design, User Research, Personalization, and more. This makes it easy to zero in on the topics most aligned with your current goals.

Who creates the content?

Our team invests significant effort into every resource. These are not AI-written summaries or outsourced fluff. Every piece is created by real strategists, analysts, and UX researchers who are in the trenches helping brands grow. We only publish insights that are backed by experience and worth your time.

How do I apply what I read to my business?

Each piece includes clear takeaways and examples that connect to real scenarios. You’ll walk away with practical next steps that can be used to refine your funnel, test new hypotheses, or guide conversations with your internal team.

What if I want help implementing some of these ideas?

You can book an executive strategy call to review your current funnel, identify quick wins and long-term opportunities, and see where our team may be a fit to help drive the next stage of growth.

What’s the best way to find out if this will work for us?

Book an executive strategy session. We’ll walk through your current performance, surface where conversion and profit are leaking, and identify exactly where growth can be recaptured. Whether we partner or not, you’ll walk away with clarity and next steps.