SERVICES

Project-Based Services

Many of our services can be offered on an project basis, affording our clients maximum flexibility and focus. Here, we’ll share some of our broader thinking about how these services might benefit your business — and how to understand where your brand might see the most significant gains in the shortest amount of time. We provide our à la carte clients with the same seriousness of purpose and dedication we supply to clients on our monthly retainers.

A/B Testing & Experimentation

You know your site needs a thorough overhaul — or does it? You know your product detail pages need an update — or do they? A/B testing takes the guesswork out of your redesign. With A/B testing, you’ll know for sure how proposed updates to your website will affect your key metrics — including conversion, revenue, revenue per visitor, average order value, and so on — so you’re empowered to make changes that will meaningfully benefit your business, while ensuring you don’t break things that are already working. 

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Conversion Design, Redesign & Replatform

Has your business outgrown its existing platform? Are you concerned that moving will squander the momentum you’ve built where you are? With conversion redesign and replatform, we’ll oversee your replatforming process, ensuring nothing breaks — and we’ll revamp your user experience with validated user research. At the end of this process, you’ll have a better-functioning, higher-converting website, on the platform where you’ll grow best. 

Copywriting & Messaging Optimization

Copywriting is an essential — and often catastrophically undervalued — factor in conversion optimization. Our professional copywriters will dig deeply into the psychology of both the brand founders and your buyers, ultimately devising a compelling, holistic message. And at a time when many businesses are making a shortsighted decision to rely wholly on AI copy, we’ll help you understand where to economize and where to invest, for maximum conversion and buyer trust. 

GA4 & Traffic Analytics Audit

Google Analytics has become increasingly complex, and many businesses don’t have the time (or inclination) to fully reckon with this powerful, labor-intensive tool. We’ll ensure that you have all the information you need to make important decisions about your business, with custom events set up to measure how well you’re hitting your KPIs — and customized reports to tell you what you need to know with the click of a button.

Heuristics Analysis

A heuristics analysis is the fastest way to land quick, meaningful wins. Our UX experts will analyze your site using our patented heuristic analysis framework — we’ll uncover opportunities to reduce friction, improve clarity, supercharge motivation, and increase purchases. This method is less data-intensive than our deeper dives, and it’s focused on solving existing problems, rather than proposing new strategies. 

Pricing Research & Testing

How sure are you about your pricing? Is it based on your best guess? Do you look at what your competitors charge and add or subtract a few [insert currency here]? There’s a better way. We’ll help you graduate to a more sophisticated pricing model, honoring the ratio of value exchange between you and your customers. You’ll never again have to ask yourself if customers aren’t buying because your products are overpriced — or underpriced. 

Prototyping & Testing

Our UX/UI designers will create a new website for you — one with increased clarity and no bottlenecks. We’ll user-test this prototype against your existing site, and then improve upon it with an additional round of revisions incorporating user feedback. We recommend this option for businesses who want to test their new site but don’t have enough traffic (yet) for a full experimentation program. 

TARGETED GROWTH ANSWERS

Answers to Frequently Asked Questions

If you’re a growth leader considering project-based services, your questions are likely bigger than “what’s included.” You want to know: Will this move a key metric? Can we trust the execution? Will it integrate with our internal team? This section answers the most strategic questions founders, executives, and marketing leaders ask before investing in high-impact, stand-alone conversion work.

How do project-based services support strategic growth — not just tactical output?

Each service is designed to solve high-value problems that are actively blocking growth whether it's from pricing friction to ineffective copy or GA4 confusion. You’re not hiring us to “do a thing.” You’re hiring us to move the needle, precisely and quickly, in the parts of your funnel that matter most.

What if we already have a strong internal team — will this still be useful?

Absolutely. In fact, that’s when it’s most effective. Your team may own execution, but they may lack deep CRO experience, behavioral diagnostics, or research-backed decision frameworks. We integrate as your external growth brain, supplying clarity, validation, and proven methods without disrupting your core ops.

Can a single à la carte service actually shift our revenue trajectory?

Yes, and it often does. Pricing research, value prop optimization, or redesigning a high-traffic page can yield outsized impact. We’ve helped brands unlock 6–7 figures in annualized revenue from a single well-scoped test, copy rewrite, or UX overhaul. The key is picking the right lever, not the most services.

How do you ensure alignment with our goals and growth stage?

Every project starts with an executive intake, so we understand your KPIs, maturity, team bandwidth, and what success actually looks like. Then we build the work to fit your business context, whether you’re testing a new market, tightening efficiency, or preparing for investment.

Can we layer multiple services together or grow into a full CRO program?

Yes. While each service stands on its own, they’re modular by design. Many clients begin with a single solution, like our Heuristics Analysis or Messaging Optimization, and later expand into full-funnel optimization. We build momentum, then scale intelligently.

How fast can we get started — and what does onboarding look like?

We can typically begin within 5–10 business days. Onboarding is intentionally light: one discovery call, access to your core analytics or user flows, and we take it from there. No bloated kickoff decks or months of planning, just fast alignment and immediate traction.

How do we know which à la carte service is right for us?

That’s part of the strategy session. Most brands don’t need more services, they need the right one. We assess your funnel, traffic, conversion data, and business goals to pinpoint where the biggest lift is hiding. Then we recommend a service that delivers that lift with speed and precision.

What’s the best way to find out if this will work for us?

Book an executive strategy call. We’ll review your current growth challenges, clarify where project-based cro services can have immediate impact, and outline next steps. Even if you’re not ready to move today, you’ll leave with insight into where your revenue is being left on the table.

SERIOUS ABOUT GROWTH?

Let's Talk Strategy.

In this executive strategy call, we’ll assess whether we can drive measurable lift across your funnel, and if there’s strong fit we’ll map next steps toward conversion gains and profitable growth.

Book my discovery call

Not ready yet? See Case Studies.

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