You might hate The Bachelor, but you probably know how it works: 25 people show up at a mansion in Southern California with a single goal.
That goal? Not to fall in love, on that first night.
No, their goal is simply not to get eliminated.
And how do they avoid getting eliminated? By making a big, specific first impression.
Obviously, some of these are perhaps too over the top. Nobody’s telling you to dress up like a shark. But if you’re an equestrian, and you show up on a horse, nobody’s going to forget you’re an equestrian — as the contestant in the video above was no doubt reminded by her producer.
And in a sea of competitors who didn’t show up on a horse — well, everyone’s going to remember the woman who showed up on a horse. Who had the courage to tell her story, in a big and memorable way.
Too often — whether while competing on a reality television show or debuting a collection of deeply thoughtful products online — we shy away from telling our big, specific story. This is quite literally bad for business.
Let’s do a quick case study: Figgy, the Wisconsin-based maker of some incredibly well-designed play couches for kids.
Figgy couches cost more simply because they’re better, with higher-quality fabrics and superior construction. What parent wouldn’t want the best possible play couch for their kids?
While Figgy’s creators had gone to great pains to justify their prices on their product detail pages, the facts — like the specifics of the fabric weight, for example — didn’t tell the full story.
Copywriting is a key — if often undersung — element of conversion. Access to cheap — and now both limitless and mostly free — AI-generated copy has brought us to a natural endpoint. Instead of zeroing out the copywriting budget, though, it has only put the value of human-generated text at a premium. We’re at the point where text written by a person has become indicative of a luxury (or at least well-funded) product.
There’s one place which remains open to (human) writers of all skill levels: the founder’s story. It’s your story — truly no one can tell it better than you can. Sharing it in a thoughtful way can build, or increase, a trusted relationship between your brand and your buyers. And nowhere is this relationship more important than it is for brands in the wellness space generally, and more specifically, makers of vitamins and supplements. It’s beyond crucial. And here we’ll see how three brands, with just a couple hundred words, are creating a conversion-friendly environment with something as simple as their own story.
Elite supplement producers have long understood the high expectations placed upon their brands to gain not only their buyers’ interest but their trust — a much higher burden. Their products address our most personal and secret desires: to improve our health (the loss of which shames many of us), to address our age-related concerns (ditto), and to help us confront our loss of sexual potency and desirability (double ditto).
This is often deep, dark stuff, more often discussed between our most intimate friends and advisors (and therapists). We might be willing to share the results of our blood panel or our sexual difficulties from behind the anonymity of a burner Reddit account. We might research supplements that could address our problems. But will we buy something online from an independent brand, without the intermediary blessing of a vitamin or health foods retailer like GNC or Whole Foods? Will we then ingest their product — and expect it to radically transform our health?
The answer, rather incredibly, is an unqualified yes. Online sales of supplements were already rising in 2019, which saw increases of 2.8% in brick-and-mortar supplement sales, and e-commerce growth of 26.5%. The industry has continued this growth (if not at the exponential and unsustainable growth in the earliest days of the pandemic), with certain niches — like sports medicine, mushrooms, and women’s health — at the fore.
%20(1).png)
We’re excited to announce that Media Contour has been recognize as one of the Top Conversion Optimization Companies in 2025 by Clutch, a trusted B2B platform that connects businesses with the best service providers. This recognition is a testament to the hard work we put into helping our clients turn website visitors into loyal customers.
“Our success wouldn’t be possible without our amazing clients and our team’s dedication to delivering real results,” said Matt Dandurand, CEO of Media Contour. “This award motivates us to keep pushing boundaries and finding new ways to help businesses thrive online.”
Media Contour, a global leader in e-commerce conversion rate optimization (CRO), is proud to announce its recognition as a Top Conversion Optimization Company in the United States for 2025 by Clutch, a premier B2B service marketplace.
Media Contour's dedication to transforming website visitors into paying customers has been widely acknowledged. This distinction is rooted in genuine client feedback and the company’s proven ability to deliver exceptional results.
“Our team’s hard work and our clients' trust have brought us to this point," said Matt Dandurand, CEO of Media Contour. "Being honored in 2025 is a privilege, and we remain steadfast in our commitment to delivering unmatched value to our clients.”
%20(1).png)
Media Contour, a global leader in e-commerce conversion rate optimization (CRO), proudly announces its recognition as a Top Conversion Optimization Company for 2024, awarded by Clutch, the renowned B2B service marketplace.
The Clutch Global Awards honor companies for their industry expertise and excellence in client satisfaction, based on extensive verified feedback from clients. This recognition underscores Media Contour's commitment to delivering top-tier e-commerce CRO solutions that drive measurable success for businesses worldwide.
“This award is a reflection of our clients’ trust and the relentless efforts of our team,” said Matt Dandurand, CEO of Media Contour. “We are deeply honored to be recognized by Clutch, and this motivates us to continue driving measurable success for businesses worldwide. Our mission remains focused on helping companies turn their websites into high-performing profit centers.”
.png)
Media Contour, a global leader in e-commerce conversion rate optimization (CRO), proudly announces its recognition as a 2024 Clutch Global Award Winner, awarded by Clutch, the renowned B2B service marketplace.
The Clutch Global Awards honor companies for their industry expertise and excellence in client satisfaction, based on extensive verified feedback from clients. This recognition underscores Media Contour's commitment to delivering top-tier e-commerce CRO solutions that drive measurable success for businesses worldwide.
“We are honored to be recognized as a Clutch Global Award Winner for 2024,” said Matt Dandurand, CEO of Media Contour. “This award is a reflection of the trust and appreciation of our clients and the relentless hard work of our team. It motivates us to continue pushing boundaries and helping businesses achieve transformative growth.”
The Clutch Global Award highlights Media Contour’s ability to deliver innovative and impactful CRO services. By utilizing strategies such as A/B testing, enhanced UX design, and comprehensive website optimization, Media Contour helps businesses significantly boost their revenue, ROAS, and profit margins.
Media Contour, a leading e-commerce conversion optimization agency, today announced its recognition as a 2023 Global Award winner for e-commerce conversion optimization CRO services on Clutch, the leading global marketplace of B2B service providers. Honorees are selected based on their industry expertise and ability to deliver scores calculated based on client feedback from thousands of reviews published on Clutch. Clutch has honored its top B2B companies for the sixth consecutive year with the Global Award designation.
Media Contour is honored to be recognized as a 2023 Fall Clutch Global Award winner as a conversion optimization agency on a global scale. This award is a testament to the excellent client work Media Contour consistently delivers, as recognized through the voice of their customers' reviews. Clutch Global Awards showcases the very best in the B2B services industry worldwide.
“We love hearing our clients’ appreciation for our new agency model. We take great pride in our ability to integrate seamlessly with our client’s teams and give them back the extra bandwidth they need to make their business operate successfully. I’m extremely honored and proud of our team and this recognition of their hard work." - Matt Dandurand, CEO
Media Contour, a leading e-commerce conversion rate optimization (CRO) agency, is recognized as a 2023 Clutch Champion. Clutch is a leading provider and top global marketplace for finding B2B companies and services. This elite award puts Media Contour in the top 10% of global winners, celebrating their expertise and success in delivering stellar results in their field. The Champion Award also points to Media Contour’s commitment to effective eCommerce Conversion Rate Optimization strategies and their unique guarantee of “up to $1 million in increased revenue, or you don’t pay,” solidifying their position as a conversion optimization industry leader.
"This achievement is more than just an award; it's a testament to the heart and soul we pour into every project. Our commitment to driving impactful results has been phenomenally successful, with our clients experiencing returns on investment that soar up to 20 times their initial spend. We take immense pride in empowering our clients, not just in growth but also in elevating their appeal to potential buyers or investors. This prestigious accolade validates our position as a trusted, experienced leader in the CRO space. We're celebrated for converting data into decisive success and transforming websites into dynamic profit centers, all thanks to our pioneering strategies and unwavering dedication to our client's journey toward remarkable growth." - Matt Dandurand, CEO
Media Contour is proud to announce that we’ll be regular contributors to UX Magazine. Our series of interviews with industry leaders and innovators will be featured within the magazine. We’re incredibly grateful with such an honor, and very happy to be part of the UX Magazine family. If you’re not familiar with UX Mag, it’s an online magazine dedicated design excellence, usability, technological evolution, interface design and other areas.Our interview series has already included some big names. We have spoken with Jessica DuVerneay, Steve Portigal, Susan Weinschenk, Christopher Noessel, Alberta Soranzo and Maggie Hendrie and Don Norman thus far, and there are more slated.
Expertise.com scored 460 Web Developers in Los Angeles and Picked the Top 20: Media Contour is proud to have made that list. Congratulations team!
Our very own Art Director & CTO, Luke Swenson, was able to catch up with Steve Portigal at the Los Angeles User Experience Meetup & IxDA organized by Crystal Ehrlich. Steve was able to give us (and you, our readers) a great deal of information about user research, and if you’re not sure just how important that research really is, his interview is more than worth a few minutes of your time. User research is probably one of the least understood aspects of business, particularly when it comes to user design, or even product value and utility. Steve points out that just because you can make something, that doesn’t immediately mean that it’s worth making. Does it answer the needs or problem of the ultimate end user?
Audio patch bay manufacturers, Bittree, wanted to revamp their website to better match their recently updated brand and create an easier to navigate layout. Los Angeles web design firm, Media Contour, was tasked with creating a website that not only resonates with those interested in audio recording and engineering markets, but creates the easiest shopping experience possible. “At first, it was easy to get lost in the detailed specifications and notes for each product; so our first goal was to simplify it to create a better hierarchy,“ says Media Contour’s lead designer, Luke Swenson. “Patch bays by their very nature are very visual and easy-to-use tools and Bittree’s patch bays are labeled simply and easy to figure out.”
LOS ANGELES, Calif.- Los Angeles-based design and marketing firm Media Contour was presented with the American Graphic Design Award from GD USA magazine for their contributions to the marketing efforts of Deadlines.com, Artisthead, and Advanced Swiss Precision. These awards were bestowed upon the Media Contour team for their logo designs for Artisthead and Advanced Swiss Precision; their overall design of the deadlines.com webpage was honored by the magazine as well.
GD USA describes its annual awards as their “four-decade-old flagship competition, and is open to everyone in the graphic arts community – graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media.” Each year, GD USA picks the top submissions and parades their work in their magazines and online publications that reach graphic designers and small businesses across the country.
Los Angeles, Calif.- Contractors looking for new solutions for managing their finances and improve profitability in this sluggish economy can find help, seminars and trusted literature at The ShinerGroup’s new website, shinergroup.com. Los Angeles web design firm, Media Contour assisted The ShinerGroup with their desire to develop a site that allowed them to provide news to their clients quickly and efficiently.
Media Contour is proud to be the winner in this year's Davey Awards Gold in the web design and promotion category! Congratulations team!We treated our website redesign like we would for our clients. We carefully reviewed the previous design then highlighted its strengths and eliminated its weaknesses. Most importantly, it was a team effort. Matt, our CEO and managing director organized the content and focused MC's selling points. Alex, Luke, and Victor designed and developed the final product. Gabriel came in at the ended and added his Javascript magic. The site is powered by SilverStripe's CMS.
Say hello to Think Insights with Google, a new site launched by Google where they will publish data-supported insights about digital marketing trends. It's goal is to allow users and marketers to learn more about how people use the web, and even includes research on lesser known topics like the Mobile web.
After watching the Google video "The Mobile Movement: Understanding Mobile Consumers" (see below) it is clear that Google also intends to promote their own services like mobile ads.
W3 Award Material deadline l May 14, 2010 WebAward Material deadline l May 25, 2010
Summit Awards International - Marketing Effectiveness Award Material deadline l June 23, 2010 One Show Interactive Material deadline l June 30, 2010, September 30, 2010 and December 31, 2010
Having a strong online presence greatly impacts business success, so many companies feel the pressure to quickly set up a website. As a result, template-based solutions that make launching a site easy and affordable have become very popular. These templates allow adding details, stock photos, and going live fast and relatively easy. While templates keep costs low and save time, they often lack uniqueness. A website represents a business through its values, identity, and brand. Choosing a generic template can weaken what makes a company different, blending its site into the large pool of similar online profiles. To truly stand out in this competitive digital market, tailoring a site specifically for its business and audience, rather than a one-size-fits-all template, ensures companies maintain an edge.
Choosing the Right Web Designer: A Strategic Business Decision
Choosing a suitable web design service stretches beyond appearances. The ideal web creator guarantees your site mirrors your business, communicating its standards and objectives. Here are the skills a gifted web fashioner ought to give:
Creating cohesive digital content: Coordinating all online materials with your overall marketing and sales plans to communicate a clear brand identity consistently.
%20(1).png)
.png)